Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

VP of Membership Services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Facebook and Google ad management.

What were your goals for this project?

Increase efficiency of digital ad campaigns (more conversions/lower CPA).

SOLUTION

How did you select Disruptive Advertising?

Online reviews, discussions with team.

Describe the scope of their work in detail.

Build and maintain Facebook and Google ad campaigns.

What was the team composition?

Two ad managers (Facebook/Google).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Improved on previous cost/conversion trends in challenging times with COVID.,

How effective was the workflow between your team and theirs?

Great communication and quick response to requests.

What did you find most impressive about this company?

Their ability to learn about our brands and use knowledge in campaigns was impressive.

Are there any areas for improvement?

Left in campaigns pretty good shape.

BACKGROUND

Please describe your company and your position there.

I am an author of over a hundred clean romance novels. I own my publishing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Facebook advertising.

What were your goals for this project?

Increase exposure to my books and bring in new readers.

SOLUTION

How did you select Disruptive Advertising?

I was referred to them by some close friends who own a swimsuit company and have loved working with Disruptive.

Describe the scope of their work in detail.

They run my Facebook ads and it has been a relief that I don't have to spend energy or time on advertising and can focus on my writing.

What was the team composition?

I mostly only work with Nate. He's been excellent to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When I allow the spend on Facebook we have a large jump in income for the month. The main focus has been new readers and freeing up my time to write instead of deal with ads.

How effective was the workflow between your team and theirs?

It's been great.

What did you find most impressive about this company?

I trust Disruptive to work hard to build my brand and have my best interests at heart.

Are there any areas for improvement?

Not that I can think of right now.

BACKGROUND

Please describe your company and your position there.

I am the project coordinator for a local roofing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive Advertising to help us with our PPC campaign with google.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

I had heard good things! We primarily went with them because of their reputation for honesty and quality work.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Disruptive creates detailed monthly campaigns for Google PPC.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with 3 or 4 people from this company that were working directly on the campaign itself or ensuring quality control.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have increased our revenue every year since using Disruptive. This last winter was one of the busiest we have ever had. They provide quality leads and are focused on results.

Describe their project management style, including communication tools and timelines.

They have a great process in place that allows us to approve their plan each month and ensures that we are regularly communicating about what is happening.

What did you find most impressive or unique about this company?

I love how effective they are, but I am most impressed with how honest and personable they are. I feel like they are sincerely invested in our company.

Are there any areas for improvement or something they could have done differently?

Not any that I can think of now!

BACKGROUND

Please describe your company and your position there.

Fairchild Baldwin is a fashion accessory brand that sells to over 300 stores nationwide as well as in Europe. All our accessories are handmade in Italy and are considered a luxury product. I am the founder and designer of the brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I hired Disruptive Advertising to begin the process of moving my business away from the wholesale business and to move it strictly to ecommerce eventually

What were your goals for this project?

To develop an advertising campaign that would drive more sales to my website. In short drive my ecommerce sales.

SOLUTION

How did you select Disruptive Advertising?

I can't remember

Describe the scope of their work in detail.

They are responsible for placing the Facebook and Google ads. They are also responsible for analyzing all the data and then proposing a game plan to grow sales.

What was the team composition?

don't understand this question

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On average the MTD ROAS on the ads placed have been 8.2X which is a very good return.

How effective was the workflow between your team and theirs?

I would say good. I do wish that our phone meetings were more often meaning once a week

What did you find most impressive about this company?

I would say that Shae and Jace who work ofr the company are very impressive and easy to work with

Are there any areas for improvement?

I wish that instead of bimonthly phone calls to strategize they would have once-a-week phone calls.

BACKGROUND

Please describe your company and your position there.

Owner Terrace Bay Hotel, Terrace Bay Hotel Weddings, Freshwater Tavern, MISH Events, Biggby Coffee

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Facebook Advertising Campaigns for our Business.

What were your goals for this project?

Significantly Improve our ROAS through your services.

SOLUTION

How did you select Disruptive Advertising?

Found on Google.

Describe the scope of their work in detail.

Advertising for all of the above listed businesses.

What was the team composition?

We work directly with Kaden... He is amazing. Greatful to have his talents on our side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ROAS has improved and we have also generated new business

How effective was the workflow between your team and theirs?

Excellent... Kaden is very easy to work with.

What did you find most impressive about this company?

Kaden understands our vision and is able to sometimes push us to try new things but is respectful and understands when something might not fit with our desired vision or outcome.

Are there any areas for improvement?

As long as Kaden keeps managing our account we will be good to go!!!

BACKGROUND

Please describe your company and your position there.

Online retail sporting good company. CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Previous agencies we hired were unable to scale our advertising while maintaining key KPIs.

What were your goals for this project?

Scale our existing marketing campaigns while maintaining profitability.

SOLUTION

How did you select Disruptive Advertising?

We researched agencies online. They were local to us which is a huge benefit for us.

Describe the scope of their work in detail.

They provide strategy and execution for our SEM. They handle the day to day management of our campaigns. They work with us on rolling out new strategies. Recently they took over our email marketing.

What was the team composition?

We deal with an account manager who oversees our account and pulls in others within Disruptive as necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have doubled our sales in the past year while maintaining our KPIs. It's been a huge success for our company.

How effective was the workflow between your team and theirs?

We work with our manager very well. He is very receptive to our demands. He communicates very well and is very accessible for to us.

What did you find most impressive about this company?

They continually help us redefine our strategy while listening to our requests/demands for maintaining our account. Most of all, they deliver results. We are approached almost daily by agencies who try to get us to change agencies. It's great to quickly end the conversation by telling them we're extremely happy with our current partner.

Are there any areas for improvement?

None at the moment.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Get Dinero Today. We help people build business credit, among other things.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to grow our business via Google Ads.

SOLUTION

What was the scope of their involvement?

Disruptive works on our Google Ads.

We’d created a landing page. They’d offered to do it, but we wanted to go through it with another vendor. In the first stages, they started with a kick-off call to delineate their value proposition and how we could best collaborate on building the campaign in order to be successful. We gave them our customer avatar, and they gathered all the information.

After that, we had another meeting to discuss implementation. It was the Christmas break then, and they created the first campaigns within that period.

What is the team composition?

Initially, we had contact with a salesperson. We have a main point of contact, and he works on our campaign. He’s very responsive, smart, and great at what he does.

We also had someone helping us out a couple of days ago when we needed to set up the conversion tracking.

How did you come to work with Disruptive Advertising?

We were looking for an advertising company that could do Google Ads for us. We saw great reviews from them, but the real reason we chose to work with them was that they always retargeted us. Therefore, we knew that if they did a good job, they could do the same for our campaigns. Also, we thought they’d be able to take care of us and make sure everything was perfect.

How much have you invested with them?

We’ve probably spent $2,600.

What is the status of this engagement?

We started working with them in December 2020, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first couple of months, we were just getting a lot of data, but we were very happy with their service. Then, we set up the conversion tracking, and we’re currently getting leads for about $5–$7, which is great for us to come on the webinar. Also, we’ve got 100% on our optimization score, so they’re doing their job pretty well.

As we get more data, we’ll be able to lower the cost per lead, but for now, it’s great that we’re seeing everything.

How did Disruptive Advertising perform from a project management standpoint?

I don’t know the exact tools they’ve used, but they’ve been able to build out the campaigns. Also, they come in every Wednesday to delineate what they’ve done and are quick to respond to our questions. From that perspective, I think they’re doing a good job on project management. To communicate, we prefer to use emails and calls.

What did you find most impressive about them?

Their customer service is their strength. There are many places where you can’t reach somebody, they take forever to respond or seem apathetic, but Disruptive really tries to help you. They go the extra mile. In a sense, we’re paying to speak with somebody whenever we need to.

Also, they’re great at Google advertising. Anyone can do it, but they have many customers, so they have more data on what works and what doesn’t. It’s their bread and butter.

Do you have any advice for potential customers?

Go in with realistic expectations. A lot of people don’t get advertising, so you should also have some background knowledge, just so you can help them. Disruptive is there to augment what you’re currently doing. You don’t have to be a professional, but you should at least know the different avenues. Otherwise, you can waste a lot of money.

BACKGROUND

Please describe your company and your position there.

I am the principal for a cycling industry distribution and retail business located in California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

PPC/Social marketing

What were your goals for this project?

Increase our direct to consumer business and enhance overall brand awareness.

SOLUTION

How did you select Disruptive Advertising?

After evaluating various agency proposals Disruptive offered the best strategy and vision for our intended direction.

Describe the scope of their work in detail.

Google and social paid marketing management

What was the team composition?

Kickoff and planning with various team members and then primarily Account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Significant increase in sales growth exceeding initial goal.

How effective was the workflow between your team and theirs?

Account manager has been excellent and has gained a good working knowledge of the brand and products enabling better optimization of campaigns etc

What did you find most impressive about this company?

Their ability to deliver good results is impressive.

Are there any areas for improvement?

Creative can be improved slightly but overall very good.

BACKGROUND

Please describe your company and your position there.

I was the Marketing Ops/Demand Gen person at a SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Manage our Google Adwords, LinkedIn, and Facebook ads.

What were your goals for this project?

Increase paid advertising conversion rate and generate leads.

SOLUTION

How did you select Disruptive Advertising?

Internet research

Describe the scope of their work in detail.

They developed a digital advertising plan for us and were tasked with driving up engagement and conversion while maintaining costs low. We met weekly to discuss performance on each channel and identify areas for improvement.

What was the team composition?

1 person for SEM and 1 person for paid social

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We built Facebook ad strategy from scratch and was able to improve SEM performance as well.

How effective was the workflow between your team and theirs?

They were overall easy to communicate/work with and always ensure deliverables on time.

What did you find most impressive about this company?

They were very professional at what they do and offered a lot of practical advices on how to improve our ad performance.

Are there any areas for improvement?

At the time, there was frequent role & responsibility transition in their team so our account managers for each channel changed a couple times, resulted in less consistent channel performance.

BACKGROUND

Please describe your company and your position there.

I'm the Sr. Director of Digital for a Customer Experience software solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We utilized Disruptive for their PPC and CRO services.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

I had heard of Disruptive Advertising through some peers and added them to the RFP process.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Disruptive Advertising starts with a strategy session based on your goals, KPIs, market, and product offerings. They then set up analytics and begin campaigns.

How many people from the vendor's team worked with you, and what were their positions?

Everything went through our Account Manager after we went through the sales process. We did have some brief conversations with an analytics person at the beginning of the process, but those meetings weren't regular.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with the results. CPL went down, tracking capabilities went up, and I enjoyed working with Christine.

Describe their project management style, including communication tools and timelines.

Christine is excellent to work with. I'm very busy and it was great having someone I could communicate goals with that would go get the work done. If she said it was going to get done, it got done.

What did you find most impressive or unique about this company?

Great customer service. Good talent.

Are there any areas for improvement or something they could have done differently?

I think the creative could use a little work at times. Very subjective though.