Soap Media

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Morgan Cyber

Describe what your company does in a single sentence.

Cyber security and IT infrastucture consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Updating a legacy website
• Creation of on site lead gen tools
• Creation of digital assets

SOLUTION

How did you find Soap Media?

Worked with SOAP previously

Why did you select Soap Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Previously known to me

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Morgan Cyber had a functioning but dated website that required improving across the board. The site was locked down by a previous developer which needed resolving so the in house expertise could pick up the day-to-day management of the site. The brief also included improvements to the UX and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have far greater control over our site than we did before, and our key on page metrics have greatly improved as a result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Any and all requests were dealth with (as they are always) in a timely manner. Clear timelines were laid out at the start and any gaps or areas of the brief that needed to be queried were done so. Out project was delivered on time and to an excellent standard, even addressing a few issues we had not considered.

What was your primary form of communication with Soap Media?

Email or Messaging App

What did you find most impressive or unique about this company?

Their general level of service was just outstanding. They take the time to understand what you are trying to achieve, and more often than not are suggesting ways to improve your ideas and concepts even further.

Are there any areas for improvement or something Soap Media could have done differently?

Not in this instance. We are 100% happy with the service provided, cost, and end result.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Fluent Money

Describe what your company does in a single sentence.

Specialist Finance Broker

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Reskin of our current website

SOLUTION

How did you find Soap Media?

Online Search

Why did you select Soap Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Sector experience

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged SOAP to deliver a full reskin of our existing website, with the aim of modernising the look and feel, improving user experience, and making the site more customer-focused. While the core functionality and platform remained the same, the visual design, page layouts, and content structure were completely reworked.

Key deliverables included:

• A new website design system and refreshed brand styling across all page templates
• Wireframes and high-fidelity designs for key pages including homepage, product pages, lead capture, and navigation
• Integration of third-party tools such as affordability calculators and lead forms
• Optimisation for mobile and responsive layouts
• Support with implementing the new content and updated customer journeys
• QA and testing ahead of go-live

The project has since evolved to include broader strategic support, including campaign landing pages and user journey enhancements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the reskin, we saw marked improvements across several key performance indicators:

• Bounce rate decreased by 22% within the first three months, indicating stronger engagement with the new layout and content.
• Page load speed improved by an average of 1.3 seconds, positively impacting user experience and SEO rankings.
• Lead conversion rate on key product pages increased by 18%, thanks to clearer calls to action and improved form accessibility.
• Mobile traffic engagement rose significantly, with a 27% increase in average time on site, reflecting better mobile optimisation.
• We also received positive qualitative feedback from both internal stakeholders and customers, with specific praise around clarity, ease of use, and trust in the updated design.

Overall, the project successfully modernised our digital presence and laid the foundation for further improvements across content and campaign delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management throughout the engagement has been excellent. Paige, SOAP’s Operations Director, has been our main point of contact and has been brilliant from day one—always available, incredibly knowledgeable, and quick to offer the right technical guidance when needed.

Nothing has ever been too much to ask, and she’s created a really open and supportive environment where no question feels like a silly one. As the project evolved, Paige also brought in subject-matter experts from across the agency to support with specific areas, ensuring we always had the right people involved at the right time.

Timelines have been well managed, and we’ve always had clear visibility on progress and priorities. Overall, it’s been a very collaborative and hands-on experience—one that’s helped us feel confident and well-supported throughout.

What was your primary form of communication with Soap Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about SOAP was their ability to truly understand our needs and translate them into tangible, effective outputs on the page. They didn’t just take a brief at face value—they took the time to get under the skin of what we were trying to achieve and delivered creative solutions that actually worked in practice.

That level of care and understanding made a real difference to the end result. They’ve been collaborative, knowledgeable, and genuinely invested in helping us succeed. The quality of their work and the support throughout the process has been consistently excellent.

Are there any areas for improvement or something Soap Media could have done differently?

None, I can't stress enough how happy we are with them.  We've actually engaged them on a couple of new/different projects - all off the back of the great work they did on the website. 

BACKGROUND

Please describe your company and position.

I am the General Manager UK of Jacuzzi Group

Describe what your company does in a single sentence.

Wellness Products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• SEO audit and implementation for e-Commerce Site
• SEO audit for main website
• SEO advice support for website integration

SOLUTION

How did you find Soap Media?

Referral

Why did you select Soap Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Accelerate Shopify e-commerce platform performance through bespoke SEO audit to drive at target sales growth.

Review hero Jacuzzi.com platform to find SEO quick wins and understand focus areas.

Review best approach to integrate local showroom website into hero national website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Shopify platform now in top 10% of e-commerce website globally and growth tracking now "on target".

Local website integrated into hero website and traffic now 300% up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent support from Daryl and James who led on the relationship and project drive. 

Super helpful, kept us informed along the way, and offered additional suggestions to improve performance further. 

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very personable and transparent. Where other agencies would be more than happy to advise us to do many, very expensive projects, the team at Soap were openly looking to focus on the priorities that would give us mosrt valuable and would advise us against projects that they did not think would drive value. This was hgihly refreshing. 

Are there any areas for improvement or something Soap Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Business Manager of The Backlot Cinema & Diner

Describe what your company does in a single sentence.

We are a Multiplex Cinema and Diner with the only IMAX in Lancashire

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• To increase brand awareness and visibility
• To help us gain subscribers and new members
• To boost engagement across social media platforms

SOLUTION

How did you find Soap Media?

SOAP was involved with a different business that I used to work with.

Why did you select Soap Media over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create a robust social media strategy based on competitor and industry research, and the types of content for the Backlot Cinema.

To create a monthly content calendars that cover a variety of content themes and

pillars, pulling information from the Backlot Cinema website to ensure we create engaging content that pushes our core USP’s and showcases our brand.

Driving Visits to the IMAX Cinema

Promoting the FYMembership

Promoting Screenwave APP

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their bespoke custom reporting means we can shows which campaigns, audiences, creative and copy are driving performance.

Primally measruing return on investiment for each campaing created over the amount of tickets sold.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All campaigns are delivered on time and always available for meetings to make sure all our needs are met.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The engagement and the quick response to our ever-changing needs have been most impressive.

Are there any areas for improvement or something Soap Media could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing manager for Manchester Foundation Trust Charity. We're a charity that funds and supports 10 hospitals in Manchester, UK. We raise funds online and in person through events to support treatment, research, and care at those hospitals. In my role, I oversee our digital marketing, social media presence, website, and any additional advertising that we do.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soap Media?

We used to have two separate websites for two separate hospitals, and they were quite old and no longer fit for purpose. We wanted to merge those two websites into one and modernize our digital presence to stand up to other competitor charities.

SOLUTION

What was the scope of their involvement?

We hired Soap Media to redesign and redevelop our website. Initially, we provided them with a brief of what we wanted for our new website. We had done a lot of research on our end about how we wanted it to look and feel. After providing the brief, Soap Media came back with an analysis of that brief and a plan for how we could achieve that.

Over a 6–7-month period, we worked with Soap Media to redevelop our website. They provided initial plans and wireframes and worked with us through the various layouts and features of the website. As the project got near the end, they helped us input our content and set everything up for the site launch.

We've continued to work with Soap Media on an ongoing basis to provide website maintenance and add new features to the site as we go. As for the technology stack, they've used WordPress to build our site.

What is the team composition?

Since we started working with Soap Media, we've had three separate account managers. We've also worked with a couple of designers and developers, although usually through the account manager in turn. They've joined a couple of meetings as well, but most of our meetings have been with our account managers.
How did you come to work with Soap Media?

We found them through a Google search. Since we're an NHS charity, we had to go through a rigorous selection process to ensure we were getting the best value for our project and that the selected partner was the right fit. We invited a number of agencies to submit briefs and had interviews with them to ensure they were the right fit. Therefore, we went through a few different stages with Soap Media before we finally selected them.

How much have you invested with them?

We've spent just over £50,000 (approximately $66,000 USD). The website project itself was around £40,000 (approximately $53,000 USD), and we've spent more on our maintenance budget as we've gone.

What is the status of this engagement?

We started working with them in July 2023, and the website launched in January 2024. We've kept working with them on an ad hoc and maintenance basis ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success against the brief we initially gave Soap Media, which laid out a number of different things we wanted the website to do. Once the website was about to launch, we went back to that brief and checked off each of those requirements to ensure the website could do each of the things we initially asked.

We're still measuring success as we go; we're looking at our metrics and ensuring they're being met. We've also continued to work with Soap Media to make sure that success happens.

How did Soap Media perform from a project management standpoint?

Initially, there were probably a couple of roadblocks to getting things set up. However, once the project was running, we felt good about it. Soap Media has always been able to deliver things on time. Even when we fell behind a little bit on our side in terms of providing content, they were able to expedite things on their side to ensure we could meet deadlines. 

Overall, we delivered the project a couple of weeks later than we planned. However, it wasn't a big problem, and it was decided amicably on both sides.  As for communication tools, we typically communicate via Google Meet and email. We've sent a lot of emails back and forth.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Paige (Operations Director) was our account manager during the development process. She worked with us through everything and was the key teammate during that phase of the project.

What did you find most impressive about them?

Soap Media has really taken our needs into consideration regarding what we need the website to do. They've also listened to us when we've told them the problems we faced on our old websites, so they've helped us rectify those.

Moreover, Soap Media was very understanding of our questions and specific needs at the start of the relationship to ensure they were getting everything right. Their ability to take our brief and make it a reality is what I'd like to highlight about them.

Are there any areas they could improve?

As I said, there were a few issues at the start with Soap Media's project management. We felt like we weren't getting quite enough information about some things. However, we were able to talk to them about that, so the issues didn't last for too long. 

In the ongoing partnership, there have been a few instances where Soap Media has made a change that has broken something else on the website. They’ve always fixed those errors, but there has been a slight lack of oversight as to what one change might do to another part of the site. That's their only room for improvement.

Do you have any advice for potential customers?

Be open and honest about the task you're trying to achieve. Hopefully, Soap Media will be able to help you in the same way they've helped us.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a cleaning products company.

Describe what your company does in a single sentence.

Provider of cleaning and hygiene products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Digital Marketing Support
• Digital Display Marketing
• Lead Generation

SOLUTION

How did you find Soap Media?

Online Search
Why did you select Soap Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Area expertise

How many teammates from Soap Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Ongoing lead generation and awareness development
• Digital strategy development
• campaign marketing support

Essentially Soap was an extension of our Marketing team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Lead increase
• organic search increase
• increased social followers
• increased and improved digital footprint

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on hand to answer questions, make changes, and offer support. We had a minimum of one virtual meeting once a week and more when required. Deadlines were always met.

What was your primary form of communication with Soap Media?

Virtual Meeting

What did you find most impressive or unique about this company?

I have worked with Soap for more than five years. In that time, they have impressed me with their knowledge, expertise, and, more importantly, their approach to every campaign we have worked on. The team is always approachable, completely open and honest, and it has always felt like they genuinely care about the success of our business and we weren't just another line on a job sheet. 

Soaps input has been intrinsic to the wider development of our digital marketing offering. They made a real effort to understand our product ranges and what they do.

Are there any areas for improvement or something Soap Media could have done differently?

-

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of DCBL

Describe what your company does in a single sentence.

Direct Collection Bailiffs Ltd provide a 'one solution' approach to Debt Collection & High Court Enforcement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Improve the volume of PPC leads
• Reduce the tCPA

SOLUTION

How did you find Soap Media?

Online Search

Why did you select Soap Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Soap Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SOAP were tasked with the ongoing management & improvement of our Google Ads account. They were targeted to improve the volume of leads, whilst maintaining or reducing our cost per lead. Their secondary objective was to improve the number of 'hot leads' generated by way of telephone enquiries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SOAP delivered on their targets, by substantially improving the volume of PPC leads the business received & over time, have also reduced the target cost per lead - enabling consistent growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SOAP were always quick to implement any recommendations or respond to any ideas the team brought forward. Any experiments were ran methodically & systematically. No experiment would continue to run for longer than necessary, showing proactive management of the campaign.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Having worked with a variety of other digital marketing agencies in the past (specifically those tasked with the management of our PPC campaigns), I took comfort in the fact that it felt like SOAP always went above and beyond and didn't just conduct the bare minimum work on the account. The team was always happy to help with our account.

Are there any areas for improvement or something Soap Media could have done differently?

I don't feel like SOAP could have done anything better than they had.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Growth Lending

Describe what your company does in a single sentence.

Growth and working capital lending for SMEs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soap Media to accomplish?

• Redesign and launch of website
• Improved UX
• Unification of two brands

SOLUTION

How did you find Soap Media?

Online Search

Why did you select Soap Media over others?

• Close to my geographic location
• Good value for cost
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

We required the design and build of a new website that would better represent our brand, as two companies were merging into one. We wanted to retain the core brand identity of one of these brands, but enhance the sophistication of the design to better serve both audiences. Improved UX and ability to toggle between international versions of the website were also key deliverables.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivery to schedule and budget
• Exceptional quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Soap – and Paige, our account manager, in particular – made an exceptional effort to maintain and even exceed the initial schedule set out for the project. They were consistently speedy in their response and always delivered solutions and suggestions quickly.

What was your primary form of communication with Soap Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Soap's grasp of what we wanted was very impressive. We have worked with a number of creative web agencies in the past, yet Soap seemed to instantly understand what it was that we were after and what we wanted to achieve. The initial designs were fantastic - exactly the kind of thing we had visualised – and they were really clear throughout as to what was expected of us and when so that we could stay on-track for the delivery deadline.

Are there any areas for improvement or something {provider_name} could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am a director of an award-winning, creative, and friendly RIBA and CIAT Chartered Architects practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soap Media, and what were your goals?

Our former website was created over ten years ago and had become outdated in terms of its design and content. We wanted a new website that was adapted for current technology and devices whilst providing a contemporary showcase for our work with a focus upon the integration of video and imagery.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched into local web developers who had worked alongside other reputable brands in our local area and had a portfolio of work that was aligned with our requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project commenced with introductory meetings and led towards the design stage where an initial design concept was presented to us. Upon reflection, we decided to move in a different direction which Soap Media were more than accommodating and offered their guidance and insight throughout. Thereafter, Soap Media created a 'staging site' which allowed us to access and provide feedback upon the website as it was being built with regular email and online meetings held to assess progress and discuss any issues and new features / design changes. Upon completion, Soap Media provided a thorough pre-launch service and handled the migration to the live site without issue whilst communicating well to us throughout.

How many people from the vendor's team worked with you, and what were their positions?

The key members of the team we worked alongside were Paige Coulthurst (Development Account Manager) and Ryan Noon (Senior Front End Developer). I cannot speak highly enough of both Paige & Ryan as they were both accommodating, informative and clearly skilled as they guided us through the project towards completion.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are incredibly happy with the completed site and Soap Media have brought our vision into reality with very little compromise. This has been reflected by the response of our clients and colleagues alike for whom the feedback has been equally positive.

Describe their project management style, including communication tools and timeliness.

We had regular email updates throughout the development of the website with both our Development Account Manager and Senior Front End Developer also willing to discuss issues/ideas in further depth using Google Meet regularly. Any questions or queries were responded to promptly and informatively by email.

What did you find most impressive or unique about this company?

Soap Media's ability to bring our vision into reality alongside their accommodating and willing attitude towards our ideas, regardless of the potential technical issues to overcome to achieve them, was very impressive and has led to the creation of a unique and exceptional web presence.

Are there any areas for improvement or something they could have done differently?

I believe that cross-browser/device testing (prior to development stages or launch) could be improved to ensure that the user experience is consistent across all devices and browsers.

BACKGROUND

Please describe your company and your position there.

I am Head of Marketing at Ideal4Finance, a commercial and consumer finance brokerage based in Preston, Lancashire, with clients all over the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soap Media, and what were your goals?

I started working with Soap in March 2021 on our Google Ads campaigns. Although they had worked with Ideal4Finance previously, my involvement and interaction with them began in March 2021. They now manage our ppc campaigns for both Google and Bing.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were already working for Ideal4Finance when I joined.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Soap manage all our ppc activity, with a brief to deliver us sales leads for our consumer and retail finance business.

How many people from the vendor's team worked with you, and what were their positions?

I currently work with two members of the Soap team, Paid Search Lead, Ben Lievens, and Junior Paid Media Assistant, Sofia Gomes

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns are performing very well and we are happy with the number of conversions we are achieving.

Describe their project management style, including communication tools and timeliness.

I am extremely happy with both Ben and Sofia. We have a weekly catch up to review recent activity and discuss any issues or new developments. They are really proactive at suggesting new ideas to try or ways to improve campaign performance. Communication is excellent from both Ben and Sofia and I feel we have a very productive and extremely good natured working relationship.

What did you find most impressive or unique about this company?

I can only comment on the ppc team I work with. They are thorough, dedicated, proactive, and a pleasure to work with.

Are there any areas for improvement or something they could have done differently?

In terms of the PPC team, no.