Avenue 25

BACKGROUND

Introduce your business and what you do there.

I’m the VP of business development at an appraisal management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

We needed our website’s front page redesigned.

SOLUTION

What was the scope of their involvement?

Avenue 25 helped us redesign our website from scratch in 2019. First, we went through a discovery process, after which they built the frameworks. Then, they provided us with samples of what the site would look like. After we approved the design, they implemented it on our site. Since then, they’ve been providing us with maintenance services.

What is the team composition?

We’ve worked with four different people from Avenue 25, including the owners, Rachel (Account Manager), and a technical person.

How did you come to work with Avenue 25?

We searched online for top marketing firms, went through a thorough interview process with some of them, including Avenue 25, and ultimately chose them.

How much have you invested with them?

We’ve spent around $25,000.

What is the status of this engagement?

We worked on the redesign project in January 2019. However, we’re still working with them for maintenance purposes.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We really liked our new website; it looks very good.

How did Avenue 25 perform from a project management standpoint?

Avenue 25’s project management was fine. We’ve communicated via phone calls, emails, and in-person meetings.

What did you find most impressive about them?

Avenue 25 is highly professional.

Are there any areas they could improve?

Not really, which is good.

Do you have any advice for potential customers?

Work with them; they’re very good and very professional.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a jewelry and coin shop company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

We needed someone to develop our website.

SOLUTION

What was the scope of their involvement?

Avenue 25 developed our website from start to finish. I didn’t provide them with documentation or wireframes; they handled everything. Although the website is now complete, they continue to work for us. Currently, they help us with our SEO and marketing. Additionally, they keep improving and adding new features to the website. 

What is the team composition?

We work with 4–5 people from Avenue 25, including the owner, the head of SEO, the head of the design, and the head of marketing.

How did you come to work with Avenue 25?

We did a Google search, and Avenue 25 was in the top five results. We called each of those companies we found in the top results and told them our idea and vision. After discussing with them, we felt most comfortable with Avenue 25. They answered every question we had, and they were the fastest to respond. Additionally, they made a proposal that we couldn’t refuse.

What is the status of this engagement?

We started working together in January 2020. They delivered the website in three months, but our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hiring Avenue 25 has been the best decision we have made — I really like their work and their team. Since we launched our site, we’ve seen an increase in our traffic and leads, which has helped us grow our business by 25%.

How did Avenue 25 perform from a project management standpoint?

Avenue 25’s project management and communication are absolutely phenomenal. We use Zoom, email, WhatsApp, phone calls, and text messaging to communicate.

What did you find most impressive about them?

Avenue 25 has a friendly service; interacting with them feels like we’re talking to family. Additionally, we feel 100% secure that they're doing the right job. Overall, they’re an awesome company, and they always understand what their clients want.

Are there any areas they could improve?

No. Our engagement has been absolutely perfect — I highly recommend them.

Do you have any advice for potential customers?

Know what you want because they’ll build exactly that.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager for a full-service furniture store that sells medium- and high-end furniture. We have a 35,000-square-foot showroom in Gilbert, Arizona. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

We have three websites, namely a mattress store, a general furniture store, and an e-commerce store. Avenue 25 helps us with all three websites. 

SOLUTION

What was the scope of their involvement?

Avenue 25 helps us improve our website since they know the ins and outs of Shopify and BigCommerce. They handle software improvements and similar tasks. They also provide maintenance for MicroD, which is our main website. Their resources work on making it easier for customers to purchase from us; they also improve the backend functionality of the site. 

Moreover, the team helps us write content, supplying us with a writer who interviews us and writes articles about interior design. On top of that, they also do SEO work for us. We’ve been doing backlinking campaigns. 

What is the team composition?

I work with Rusty (CEO), Daniel (Co-Founder & SEO Specialist), Rachel (Account Manager), and Dave (Website Manager). 

How did you come to work with Avenue 25?

In 2017, we Googled website development companies in Phoenix, Arizona. We wanted to find a local company and came across Avenue 25. Our team interviewed them, and then we gave them the job. 

How much have you invested with them?

We’ve invested at least $230,000. 

What is the status of this engagement?

We started working with them in February 2017, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have 60–70 ranking keywords on the first page of search results. This has increased the number of quality leads we get. We’re now making more sales on our e-commerce platform, and that’s a direct result of their SEO work. 

How did Avenue 25 perform from a project management standpoint?

Avenue 25’s project management is great. They communicate with us regularly and stay on budget and on time. We use emails, Zoom, phones, and in-person meetings.

What did you find most impressive about them?

They’re thorough. Rachel does a good job of taking notes and outlining the specific tasks that we want to accomplish. When I need them to do something, they do it. On top of that, they’re highly organized and go above and beyond our needs — whatever they do is productive. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Call Avenue 25 and schedule a meeting. They won’t let anybody down. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Greenhouse Gives, a nonprofit organization that aims to create a safe space for people through community gardens, community outreach programs, and social impact events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

We needed someone to provide us with branding and logo design services.

SOLUTION

What was the scope of their involvement?

Avenue 25 delivered two logo designs for our main organization and a cafe that we’re planning to establish. They did a thorough background check about us, our mission, and what was important to us, and implemented the information into the final designs. 

We collaborated on the creative process as we had to describe our expectations in terms of the color scheme and who we were trying to target. They ended up presenting several logo studies to choose from and we ultimately decided on the ones that best represented our organization.

What is the team composition?

We mainly worked with Rachel (Account Manager) and Rob (Creative Director). Rachel was our in-between person and she was highly involved throughout the duration of the partnership, while Rob orchestrated the entire design process.

How did you come to work with Avenue 25?

We came across their company while researching for potential partners who’ve had experience working in the nonprofit sector.

We decided to hire Avenue 25 because they showed a tremendous amount of interest in our project, and they were very much engaged right from the beginning.

What is the status of this engagement?

We worked together from December 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched our marketing campaign yet, but my partner and I personally love the logo they delivered. We’re really satisfied with their work and we’re excited to use this logo for merchandising and other marketing collateral.

How did Avenue 25 perform from a project management standpoint?

We were given a rough estimate of the project timeline and even though they went past the shorter timeline they originally promised, they kept us updated on the progress and delivered an excellent product.

We mainly communicated via email and video conferences.

What did you find most impressive about them?

We were impressed with their communication skills because we just felt very comfortable working with them. The product they came up with was tremendous, but we were really happy with the connection we established with their team.

Are there any areas they could improve?

I can’t think of anything they could’ve done differently, as they included us throughout the process and implemented online tools so we can keep track of the progress of the design.

Do you have any advice for potential customers?

To get the most out of your engagement with Avenue 25, I would advise you to communicate with them and take the time to provide them with information that can be important to the design process. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of a nonprofit organization. We're a residential group home for teenage girls.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

We wanted to make ourselves available on the internet so parents who were looking for help with their daughters could reach out to us.

SOLUTION

What was the scope of their involvement?

Avenue 25 designed and developed our website from scratch. We provided them with briefs and guidelines that they could follow for their research. Also, I explained who we are, what we're trying to do, and the public we're targeting. They took all that information and tested different things to get us to a great online position.

We continue to work together according to our needs.

What is the team composition?

We've worked with Rusty (CEO), a team of developers, and SEO specialists.

How did you come to work with Avenue 25?

I had worked with them in the past, but I chose them based on their reputation for website development.

How much have you invested in them?

We’ve spent about $10,000 with them so far.

What is the status of this engagement?

The project started in October 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only recently launched the website, so there are no quantitative metrics to share yet. However, I can confirm that Avenue 25 Technologies has done a great job amplifying our brand position to our audience and getting it to a more successful launch.

How did Avenue 25 perform from a project management standpoint?

The team is great at listening and tuning our wants and needs. Avenue 25 also has a basic understanding of our business because we’ve worked together for a few years.

Overall, Rusty and the team are good at collaboration; if I have a question, I can call them, and they will give me a clear answer right away.

Regarding communication tools, we use Google Meet for video calls.

What did you find most impressive about them?

I’ve worked with other companies in the past, but only Avenue 25 has maintained the same level of dedication and accommodation from start to finish — they care about our brand and are willing to utilize all their resources to help us achieve our goals.

Are there any areas they could improve?

There’s nothing they could do better. 

Are there any areas they could improve?

Avenue 25 is a great team to work with; they communicate well and will give you the best solutions.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and designated broker of a small boutique real estate marketing firm in Phoenix, Arizona.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

I needed a cohesive brand that spoke to all different types of buyers and sellers. I had developed my brand by collecting different fun elements, but they didn’t have cohesiveness. For example, our logo didn’t necessarily match our mission and vision statements.

I didn’t know how to figure out my brand and develop everything else around it, so I needed help with creating a brand, a logo, and a website for my brokerage. The type of realtors I was attracting were leaders in the real estate industry, so I wanted my brand to reflect less of my fun personality and more of a serious, professional, and yet cheerful company.

SOLUTION

What challenge were you trying to address with Avenue 25?

I needed a cohesive brand that spoke to all different types of buyers and sellers. I had developed my brand by collecting different fun elements, but they didn’t have cohesiveness. For example, our logo didn’t necessarily match our mission and vision statements.

I didn’t know how to figure out my brand and develop everything else around it, so I needed help with creating a brand, a logo, and a website for my brokerage. The type of realtors I was attracting were leaders in the real estate industry, so I wanted my brand to reflect less of my fun personality and more of a serious, professional, and yet cheerful company.

SOLUTION 

What was the scope of their involvement?

Initially, my team and I went to Avenue 25’s offices, and we had two long days of Zoom meetings with Rusty (CEO), Rob (VP & Creative Director), and their sales consultant. We went through a series of extensive discovery and exploratory exercises about who we were, which our values were, who our customers were, and how we saw ourselves in the future.

We also provided Avenue 25 with our former branding elements like our logo and branding assets so that they had an idea of how our brand looked. Based on these assets and what they discovered during the exploratory phase, they created our new logo, branding, and website to reflect our culture and professionalism.

Now, every time I need to tweak something on my website or create new assets, Avenue 25 is there to help me out. 

What is the team composition?

I worked with Rusty, Rob, Rachel (Account Manager), and Kelly (Co-Founder & Executive VP).

How did you come to work with Avenue 25?

I knew Rusty from the Phoenix West Rotary Club, and I learned that he had an award-winning agency, so I was interested in working with them. 

How much have you invested with them?

I’ve spent around $15,000.

What is the status of this engagement?

We started working together in February 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with Avenue 25, my web presence was almost inexistent. Although I can't say that our success is entirely linked to Avenue 25’s work, after our new website was launched, I started getting contacted for various things within the real estate industry. For example, I was featured in a real estate magazine and was given the Arizona Association of Realtors’ Vision Award in 2021. Additionally, I also got my local association’s President Award in 2021.

Still, the biggest achievement has been being contacted by the Vanity Fair magazine. They did a whole page article on my work related to fair housing. I’ve been a realtor for 20 years, and the only difference I’ve made in these last two years of achievements is working with Avenue 25 on my branding and web presence.

The hardest part of our engagement has been choosing what I want. Avenue 25 has given me a lot of different options, and I’ve loved them all because they all speak about who we are — I’ve felt like a kid in a candy store.

How did Avenue 25 perform from a project management standpoint?

Avenue 25’s project management has been excellent. There is never a time when I don’t know where we are in the queue, and their delivery dates are spot-on. My communication with Rachel is great. She always communicates timeline expectations and reaches out to me for points of clarification. We communicate via phone calls, text messages, and email.

What did you find most impressive about them?

Avenue 25 doesn’t belittle any aspect of what their clients share with them. They create a very warm, inviting, and friendly atmosphere to make the discovery process happen, and they don’t put words in the client’s mouths to figure out who they are. Additionally, they’re very patient and know which questions to ask to help them dive deeper into the thought process.

During our discovery process, Avenue 25 immersed themselves in knowing everything they could about my company, and they put themselves in our shoes to develop the end products we needed. The first two days were fascinating, and we learned things about ourselves that I didn’t even think would be important for creating a brand. It was a very participant-centered process.

Are there any areas they could improve?

Not really. Although Avenue 25’s services aren’t affordable for everyone, they’re very affordable compared to their competition, and they’re worth every penny. I can’t imagine a smoother or better-delivered process; their work is wonderful.

Do you have any advice for potential customers?

Trust the process; you’ll be in expert hands that know what they’re doing, and you will be surprised by what they can do for you.

BACKGROUND

Please introduce your business/organization and what you do there.

Our business is a pet food manufacturing company that specializes in handcrafted whole food for dogs. We are passionate about bringing health for your canine friend and do so by providing the freshest product using local and organic (when possible) ingredients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

The challenge that we were trying to address with Avenue 25 focused on website/brand development. We are not versed in website development nor graphic design. Therefore, we needed a company that could help us create our vision for customers.

SOLUTION

What was the scope of their involvement?

The scope of Avenue 25’s involvement comprised of website, label, brochure, and business card development. We went in initially wanting to develop just the website, but we found that they were so talented in many different areas, and ended up using them for a couple of projects.

How did you come to work with Avenue 25?

We found Avenue 25 via the Internet. After looking at a couple different companies in the area (online), we liked the reputation that they had and the work that they had completed.

How much have you invested with them?

Thus far, we have spent close to $12,000 with Avenue 25.

What is the status of this engagement?

We started our project with Avenue 25 about a year and a half ago. We had to pause work within the period (on our end). The work is currently ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

When creating our labels, not only did the Avenue 25 designer create the labels in a timely fashion, but also she brought our vision to light in a much better way than we could have imagined. From start to finish, we went step-by-step tailoring each label so that they were clear and concise. As a result, we ended up with a final product that people love and still comment on!

How did Avenue 25 perform from a project management standpoint?

Avenue 25 was always on task and available for comments and concerns. They always let us know how much time we had available and what our budget would allow. In that aspect, they really directed the project in a manner that felt like we were always moving towards progress.

What did you find most impressive about them?

What we found impressive about Avenue 25 was their ability to sync all of our branding, and the fact that they stay so focused on the project through completion. Also, their communication was fantastic while doing so!

Are there any areas Avenue 25 could improve?

Not that we can see.

Do you have any tips or recommendations for other prospective clients that might increase their success when working with Avenue 25?

Have an open mind. You are coming to Avenue 25 for their expertise; let them guide you through the process and provide feedback. You may have a vision; let them help you fulfill that, but ask for feedback – they are entrenched in the social world and may have valuable information for you. You form a close relationship with your designer; you exchange valuable information that is not only pertinent to your product but also sets you up for future endeavors.

I would also suggest to anyone going into this process that they do their research in terms of what they would like to see developed and the process it requires to get there. Also, having a better understanding of website development, social media, etc. is vital to maintaining an online business – so brush up or hire out!

BACKGROUND

Introduce your business and what you do there.

Comfort Systems USA has become America’s leader in installation and service of building mechanical systems. We are prepared to build, service, or retrofit any mechanical, HVAC, or electrical system.

No other company offers a wider range of technical expertise and experience. Our foundation of uncompromising integrity, unequaled service, and effective project management make us the value leader in this market. We have been serving the Southwest US since 1962!

I am the Customer Loyalty and Marketing Representative. I’m responsible for measuring customer engagement for our Building Services Division as well as Construction/In-Plant Services. I’m also responsible for marketing and communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

Our website was downright awful and dated. While the content of the website was acceptable, it looked like something that could have been produced in Microsoft FrontPage circa 2002. It wasn’t acceptable for a large, publicly-traded company with a national presence to present ourselves like a “Two Chucks in a Truck” mechanical contractor.

What were your company’s specific goals for the project?

We wanted to have a website that put us head-and-shoulders above our competition. No stock images, no “hire the cheapest company,” like many of our competitors did.

SOLUTION

What was the scope of their involvement?

The scope involved a completely new website with branding, commercial photography done with a vendor recommended by Avenue 25, the ability to effectively communicate who we are and what we do to current and prospective customers, and an employee portal.

How did you come to work with Avenue 25?

We interviewed three marketing and web firms in the Phoenix metro area that had a reputation of being the best at what they do. It started with an interview with each company, and a second presentation with a proposal to the officers. We chose Avenue 25 because of the expertise they brought to the table, their longstanding presence in the valley, and glowing recommendations from their current and past clients on similar projects.

How much have you invested with Avenue 25?

We have spent $14,100 so far.

What is the status of this engagement?

Specifically, the website project started in April of 2014 and wrapped in March of 2015. I have used Avenue 25 again and again for a multitude of advertisements, templates for newsletters, and am currently working with them on a Capabilities Presentation that any of our sales people can use regardless of who they’re selling for, whether it’s the Building Services Division, Construction, or In-Plant Services.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I can’t share any specific metrics or statistics. However, I know that several of our current customers have found us via our website painted on our technicians' and other tradesmen’s vans.

How did Avenue 25 perform from a project management standpoint?

The best way to describe their terms of project management is right from their website: “Doing it right the first time.”

Breaking the process down from discovery, to wire framing, to content production, was especially helpful for us.

What did you find most impressive about Avenue 25?

You have direct access to the creative team and never have to speak with a gatekeeper.

Are there any areas Avenue 25 could improve?

Truthfully, I can’t think of anything at this time.

BACKGROUND

Introduce your business and what you do there.

We are a debt-collection service. I am the owner of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Avenue 25?

We were going through a rebranding process for the company.

SOLUTION

What was the scope of their involvement?

Avenue 25 helped us update our logo, marketing materials, and messaging, in order to better communicate what we do and who our target audience is. Avenue 25 also hosts our website.

How did you come to work with Avenue 25?

I came to know Avenue 25's owners through my rotary club. Avenue 25 was my first choice when I needed help. I found out what their ideas were, got an estimate, and decided to hire them.

How much have you invested with Avenue 25?

The total cost of Avenue 25's services in our first year was between $10,000 and $50,000.

What is the status of this engagement?

We started working together in November 2011. We've used Avenue 25 for additional work over the years whenever we needed new material for the company, like fliers, conference banners, and so on.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Much of our business effort is done in-person. We've received tremendous feedback for the new material provided by Avenue 25, as well as our company logo. From a web standpoint, we saw a tremendous increase in the leads generated. We don't market online very much because most sales are done person-to-person, but we did see a tenfold increase, going from 50 to 500 leads per year.

How did Avenue 25 perform from a project management standpoint?

Avenue 25 performed excellently.

What did you find most impressive about Avenue 25?

I appreciated Avenue 25's responsiveness, attention to detail, and ability to follow through on deadlines and delivery times.

Are there any areas Avenue 25 could improve?

I can't think of any. 

What tips or recommendations could you share that might increase the likelihood of success with Avenue 25?

I would recommend that any prospective clients trust Avenue 25's expertise and follow the recommended process. Avenue 25 did a very good job of providing me with a number of options for various tools aimed at increasing my web presence, strengthening my branding, and enabling me to get my message out to the right people.

They allowed me to pick-and-choose the services that I wanted, and they were willing to discuss the pros and cons of each of them, whether that meant printed or web materials, search engine optimization, video production, and so on. It wasn't an all-or-nothing process, but rather an à la carte, with Avenue 25's recommendations for what they thought would get the biggest bang for the buck and what advantages some of the other tools might provide.