Name: Bob's Your Uncle
Address: 306-245 Carlaw, Toronto, Canada, ON, M4M 2S1, CA
Telephone: +1(416) 451-6912
Price range: $150 - $199
Rating: 4.9

Branding and creative for food, beverage, and CPG

Bob’s Your Uncle is a Toronto-based branding and creative agency specializing in food & beverage, CPG, and challenger brands.

We help ambitious companies move from hero to king by building brands strong enough to threaten category leaders — not just compete politely with them.

Most agencies help brands launch.

We help them become dangerous.

Min project size
$50,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Toronto, Canada
Year founded
Founded 2013
Languages
Timezones

Overview by:

Bob Froese

Founder About the Team

Service Lines

Branding: 60%
Advertising: 20%
Packaging Design: 20%

Select Focus Area

Branding Focus

Brand strategy: 35%
Product branding: 30%
Brand messaging: 20%
Naming: 10%
Corporate identity: 5%

Advertising Focus

Broadcast video advertising: 30%
Connected TV advertising: 20%
Out of home advertising: 15%
Programmatic advertising: 10%
Radio advertising: 10%
Other advertising: 5%
Over The Top (OTT) Advertising: 5%
Print advertising: 5%

Packaging Design Services

In-Store Display Design: 40%
Package Structure: 40%
Amazon Compliant Packaging Design: 10%
Packaging Testing: 10%

Industries

Food & Beverage: 55%
Consumer products & services: 25%
Franchises: 15%
Medical: 5%

Clients

Midmarket ($10M - $1B): 80%
Enterprise (>$1B): 10%
Small Business (<$10M): 10%

Pricing Snapshot

Min. project size $50,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.8 /5

What Clients Have Said

Bob's Your Uncle offers competitive pricing with good value for cost, consistently delivering projects on time and within budget. Clients praise the agency's responsiveness and hands-on approach, noting successful outcomes across various branding and marketing projects. Specific project investments vary, with notable amounts like $250,000 and $1.5 million CAD.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 19 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

Learn more about SEO pricing

Select a service to see pricing information

Brand Packages

starting at $25,000/total

Bob's Your Uncle Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.9
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

High Client Satisfaction

Clients express high satisfaction with Bob's Your Uncle’s services, highlighting their creativity, responsiveness, and ability to exceed expectations. Many clients noted a strong cultural fit and alignment of company values, fostering long-term partnerships.
Creative and Innovative Solutions

Bob's Your Uncle is recognized for their innovative and creative solutions, such as unique brand positioning and successful partnerships like the Toronto Raptors sponsorship. Their creativity consistently results in impactful marketing campaigns that drive business growth.
Strong Branding Expertise

Bob's Your Uncle is praised for their ability to develop compelling brand identities and strategies. They deliver cohesive and scalable brand systems across various industries, from beauty to food and financial services, significantly enhancing brand reputation and market differentiation.
Proactive and Collaborative Approach

Bob's Your Uncle operates with a proactive and collaborative approach, often anticipating client needs and offering strategic insights. They engage clients as partners, fostering a collaborative environment that contributes to successful project outcomes.
Challenges in Digital Presence

Initially, there were concerns about Bob's Your Uncle’s digital and social media capabilities. However, recent improvements have addressed these issues, resulting in a more robust and satisfactory digital presence.
Responsive and Flexible Service

Bob's Your Uncle is noted for their responsiveness and flexibility, adapting to client feedback and evolving project requirements. Their client-focused approach ensures that they meet and often exceed expectations, even under tight deadlines.

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Bob's Your Uncle Reviews

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Branding Marketing Strategy Web Design
Brand messaging
+2
$50,000 to $199,999
Jan. - Dec. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They operated as true partners, not just vendors."

Dec 19, 2025

Department Director, Good Goddess

Anonymous

Consumer products & services
Toronto, Ontario
11-50 Employees
Online Review
Verified

Bob's Your Uncle provided branding services for a beauty products company. The team created a new visual identity, website, packaging design, and go-to-market strategy for the client's product launches.

Bob's Your Uncle helped the client achieve a successful brand launch and exceed sales projections for the first product. The team demonstrated exceptional project management and delivered on time. They were highly responsive, proactive, collaborative, and communicative via email and meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am a department director at Good Goddess

Describe what your company does in a single sentence.

We manufacture and market a range of beauty food products and services for women, through both direct to consumer and through our own retail cafe and studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Create a scalable brand system — visual identity, messaging, and digital ecosystem — capable of supporting retail, DTC, and future franchise expansion.
Design and launch a flagship café and product ecosystem that brings the brand to life physically while reinforcing trust, community, and repeat engagement.
Establish a clear go-to-market strategy for initial product launches, retail activation, and early growth ahead of national expansion.
Build the strategic and brand foundation required to support investor confidence and long-term franchise development.
Reposition Good Goddess as a culturally relevant, premium wellness brand that blends food, beauty, and health into a unified, emotionally resonant experience.

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

Great culture fit
Referred to me
Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob’s Your Uncle led the end-to-end brand repositioning and go-to-market strategy for Good Goddess. Work included brand strategy, positioning, and messaging; creation of a new visual identity system; website strategy and design; packaging design across a growing product portfolio; and creative direction for the flagship café experience.

The team also supported the physical brand expression through retail and café design collaboration, ensuring consistency across digital, product, and in-store touchpoints. As the business prepared to scale, Bob’s Your Uncle assisted in building the strategic and brand foundations for franchising, including system thinking, brand standards, and growth readiness.

The engagement focused on creating a culturally meaningful, scalable brand platform capable of supporting rapid growth, investment, and long-term expansion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flagship café opened on schedule, aligned with brand launch milestones and go-to-market plan.

Strong early consumer response across brand, product, and retail experience, validating positioning and product-market fit.

Multiple inbound franchise inquiries received prior to full public rollout.

First product launch (Collagen) exceeded four-week sales projections following DTC release.

Second round of investment successfully closed, supported by brand clarity, scalability, and growth narrative.

Brand, retail, packaging, and digital ecosystem delivered on time and on strategy, enabling immediate commercialization and expansion readiness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bob’s Your Uncle demonstrated exceptional project management throughout the engagement. Deliverables were consistently met on time, often ahead of schedule, despite a complex scope spanning brand strategy, product packaging, digital, and physical retail.

They were highly responsive, proactive, and collaborative — anticipating needs before they became issues and adjusting quickly as priorities evolved. Communication was clear and structured, with strong leadership at every stage of the process.

Most importantly, they operated as true partners, not just vendors — balancing strategic rigor with flexibility, and ensuring momentum was maintained from early strategy through to launch and scale.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Bob’s Your Uncle’s ability to connect strategy, creativity, and commercial reality into a single, cohesive vision. They don’t just make brands look better — they make them work.

Their thinking went far beyond surface-level branding. They deeply understood the cultural opportunity, the consumer mindset, and the business ambition, then translated that into a brand system that could scale across product, retail, digital, and franchising.

Equally impressive was their confidence and clarity. They brought strong points of view, challenged assumptions when needed, and guided the brand with a steady hand from concept through execution. It felt like working with seasoned founders, not an agency executing a brief.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

At this stage, there aren’t any meaningful areas for improvement. Bob’s Your Uncle delivered exactly what we needed, when we needed it, and often anticipated challenges before we even raised them.

If anything, the only adjustment was learning to keep pace with their level of strategic ambition — they consistently pushed the brand to think bigger and faster, which ultimately strengthened the outcome. That pressure was constructive, not disruptive, and resulted in a more confident and scalable brand.

We continue to work with them as the business continues to grow.

RATINGS

5.0

Branding Logo
Scriptwriting
+7
$50,000 to $199,999
Jan. - Sep. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Bob's Your Uncle had a hands-on approach and aligned perfectly with our needs."

Nov 28, 2024

VP, Culture & Communications, Kindera™ Living

Nicola Major

Other industries
Markham, Ontario
1,001-5,000 Employees
Online Review
Verified

Bob's Your Uncle provided rebranding services for a care home operator company. The team was responsible for creating a new name, logo, brand guidelines, brand promise, tagline, vision, mission, and values.

Bob's Your Uncle created a work plan that clearly identified milestones and target dates, ensuring a smooth workflow. The team had a hands-on approach that aligned perfectly with the client's needs. Bob's Your Uncle met all deadlines and changed delivery dates if needed, being incredibly responsive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Vice President, Culture and Communications of Kindera™ Living

Describe what your company does in a single sentence.

We are the proud operator of twelve (12) Long Term Care Homes and Thirteen (13) Retirement Communities across Ontario.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

New Name
New Brand Identity
New Vision, Mission, and Values

SOLUTION

How did you find Bob's Your Uncle?

Online Search
Clutch Site

Why did you select Bob's Your Uncle over others?

High ratings
Great culture fit
Company values aligned
They were different in the way they advertised themselves.

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was a complete rebrand of one of our groups, and a new brand identity for another.

This included a new name, logo, brand guidelines, brand promise, tagline, and Vision, Mission, and Values

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After our first meeting, Bob's Your Uncle created a work back plan that clearly identified milestones and target dates. As needed these dates were met or changed if needed.

This kept us on a tight timeline, with clear expectation for both us and them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our deliverables were definitely completed on time. They were incredibly responsive- Bob, Cora, Kathryn and our project manager consultant Pam, were never more than a phone call away. It was a professional, and friendly working relationship.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Bob's Your Uncle had a hands-on approach and aligned perfectly with our needs. They took the time to get to know us, our organization and our people. Listened to our wants and offered advice based on their knowledge and experience.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

For our project, I cannot look back and say there was anything lacking.

RATINGS

5.0

"Fantastic. Thank you to this outstanding team!"

Advertising Branding Digital Strategy
Broadcast video advertising
+8
$1,000,000 to $9,999,999
Nov. 2019 - Aug. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

''Our staff, board, and farmers are all very impressed with the work the team has done.''

Aug 8, 2024

Public Engagement & Dig Strat Mgr, Beef Farmers of Ontario

Jennifer Kyle

Other industries
Toronto, Ontario
11-50 Employees
Online Review
Verified

Bob's Your Uncle provided branding and advertising services for an agriculture company. The team developed a web and social media strategy.

Bob's Your Uncle's efforts improved brand health scores and increased positive perception, which satisfied the client's board of directors. The team delivered on time and within budget, was responsive, and receptive to feedback. Their disposition to offer new ideas was impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Public Engagement & Digital Strategy Manager of Beef Farmers of Ontario

Describe what your company does in a single sentence.

The Beef Farmers of Ontario (BFO) ia an advocate and unified voice for the province’s 19,000 beef farmers, representing all sectors of the industry. On behalf of its members, BFO advocates in the areas of sustainability, animal health and care, environment, food safety, and domestic and export market development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Establish a new consumer facing brand positioning.
Grow brand awareness and engagement.

SOLUTION

How did you find Bob's Your Uncle?

Online Search
Referral

Why did you select Bob's Your Uncle over others?

Great culture fit
Company values aligned
won the business in competitive agency pitch

How many teammates from Bob's Your Uncle were assigned to this project?

4-6

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob’s Your Uncle supported our business with strategic, creative, and tactical services including:

Brand Development – positioning for the brands and key brand campaign platforms
Creative – creative development for advertising, trade and sales support
Digital – developing web & social media strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvements on brand health scores.
Increase In conversation and positive sentiment on line.
Senior Leadership and Board of Directors approval.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Bob’s Your Uncle team are such a pleasure to work with. They are extremely responsive and open minded about feedback. They manage a very organized status meeting bi-weekly where all aspects of active projects are updated, and we discuss next steps. They manage our projects on time and on budget.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We never feel like just a client – it’s a true collaborative partnership. We provide the expertise about our company, and they turn it into consumer facing messaging and content. They are always thinking about our business and not afraid to bring us new ideas that are above and beyond our key assignment.

The team is fantastic! Our staff, board, and farmers are all very impressed with the work the team has done, which makes it easy to keep working with them!

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

We’re going on 6 years working with Bob’s Your Uncle and look forward to continuing to build our partnership into the future!

RATINGS

5.0

Advertising Branding
Other advertising
+8
$1,000,000 to $9,999,999
Apr. 2000 - Sep. 2010

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I would happily work with them again."

May 5, 2024

Executive, Belmont Food Group

Anonymous

Food & Beverage
Toronto, Ontario
501-1,000 Employees
Online Review
Verified

A food group company hired Bob's Your Uncle for branding and advertising services. The team was responsible for building digital marketing strategies, creative development, and brand positioning.

After they engaged with Bob's Your Uncle, the client saw an increase in distribution and sales and improvements in brand health scores. The team was organized and disciplined in their approach. The client was impressed with the service provider's understanding of their customer's needs.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive of Belmont Food Group

Describe what your company does in a single sentence.

Baxters Food Group creates and markets premium quality soups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Establish premium brand positioning
Grow brand awareness and penetration
Encourage trial with Canadian consumers

SOLUTION

How did you find Bob's Your Uncle?

Referral
Other

Why did you select Bob's Your Uncle over others?

Great culture fit
Good value for cost
Referred to me

How many teammates from Bob's Your Uncle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob’s Your Uncle supported our business with strategic, creative, and tactical services including:

Brand Development – positioning for the brand and packaging for new products (e.g. organics)
Creative – creative development for advertising, trade and sales support
Digital – developing web & social strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key outcomes were growth in distribution and sales, and improvements on brand health scores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly disciplined – we always had a key account person who kept everything on track, even us. They were responsive and accessible whenever we needed something outside the regularly planned course of work and often proactively brought forward opportunities and ideas. Timelines and budgets were always respected.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They always brought a deep understanding of our consumer which helped us position our brands for optimal impact.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

I would happily work with them again…and I have.

RATINGS

5.0

Branding
Brand messaging
+2
$50,000 to $199,999
Sep. - Dec. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was impressed with how deeply they understood us and how much they cared about my business."

Apr 15, 2024

CEO, Financial Services Provider

Anonymous

Financial services
Toronto, Ontario
11-50 Employees
Online Review
Verified

Bob's Your Uncle provided branding services for a financial services firm. The team developed a new brand strategy and identity that would resonate better with a larger and more sophisticated audience.

With the new branding, the client saw improvements in their brand reputation scores and close rates. Bob's Your Uncle managed the project exceptionally well — they completed all deliverables on time and kept the internal team in the loop at every stage of the process.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of a financial services company

Describe what your company does in a single sentence.

We are a financial services provider, supporting business with fully outsourced financial management services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Develop a compelling brand

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

Pricing fit our budget
Great culture fit
Referred to me
Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company experienced significant growth and we needed to reposition our brand towards larger and more sophisticated clients. The project was to deeply understand our meaning to client prospects and deliver a brand strategy and identity that would be most appealing. The project included all aspects of brand strategy, creative development and messaging strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant increase in our brand reputation scores and improved attraction and close rates with client prospects. Additionally our internal teams responded very positively and our culture has improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a very disciplined project management approach. I had a key contact at the agency that managed all the communication and deliverables and I was never out of the loop or surprised. They delivered all aspects of the project exactly as scheduled on the project timeline they prepared at the outset.

What was your primary form of communication with Bob's Your Uncle?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with how deeply they understood us and how much they cared about my business.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

I would happily work with them again in exactly the same way.

RATINGS

5.0

Branding Logo Marketing Strategy
Brand messaging
+2
$10,000 to $49,999
Apr. - June 2016

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were very pleased with their service."

Jan 17, 2024

Executive, Blendtek

Anonymous

Food & Beverage
Cambridge, Ontario
51-200 Employees
Online Review
Verified

Bob's Your Uncle provided branding services for a food manufacturer. After conducting a situational analysis of the business, the team helped refine the client's brand positioning and create various assets.

Thanks to Bob's Your Uncle's efforts, the client was able to distinguish themselves from the market through their improved branding. The team managed the project seamlessly — all deliverables were completed on time, and both sides were in constant communication to ensure everyone stayed in sync.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive of Blendtek

Describe what your company does in a single sentence.

Blendtek distributes and manufactures a wide variety of food ingredients and functional food systems for food producers across North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Establish New Corporate Brand with Logo Refresh
Solidify Positioning, Voice, Vocabulary, and Visuals
Provide Inspiration for Marketplace Differentiation

SOLUTION

How did you find Bob's Your Uncle?

Online Search

Why did you select Bob's Your Uncle over others?

Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Took a vested interest in our business and objectives

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working closely with the owners, BYU completed a situational analysis and research study to better understand the current state of the business, the competitive landscape, and market opportunities. Next, they solidified the brand positioning for Blendtek and brought it to life through voice, vocabulary and visual expression that could be extended to all other brand touchpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While there were no easily quantifiable or measurable results related to this project, the work that was completed received very positive feedback and really helped us differentiate ourselves in the marketplace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire project was managed very professionally and efficiently. The commitments that were made via their project plan aligned exactly to the delivery dates and there was never a question or concern about meeting our timelines. The team is very responsive and overcommunicates to ensure there is nothing lost between conversations.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What we found most unique about this company was how quickly they were able to mobilize, truly understand who we were, and develop a brand that really resonated with our team and our customers.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

No. We were very pleased with their service, follow up, and interest in our business as we continued to grow.

RATINGS

5.0

Content Marketing Email Marketing Marketing Strategy
$200,000 to $999,999
Apr. 2004 - Jan. 2010

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

''They were always looking proactively for new and creative ways to help us engage clients and prospective clients.''

Oct 9, 2023

Marketing Teammate, Financial Services Company

Anonymous

Financial services
Parsippany, New Jersey
10,001+ Employees
Online Review
Verified

A financial services company hired Bob's Your Uncle for marketing campaign strategy. The team created multi-touch marketing campaigns to enhance the messaging and positioning of the client's company.

Thanks to Bob's Your Uncle's efforts, the client saw a consistent increase in ROI for integrated, complex, and targeted marketing campaigns and programs. The team was highly creative and professional, going above and beyond expectations. The client praised the team's expertise and transparency.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am a marketing teammate of a financial services company

Describe what your company does in a single sentence.

Provides a wide array of leading Human Capital Management solutions (HCM) to over 600,000 clients around the world

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Campaign Strategy, Messaging and Positioning

SOLUTION

How did you find Bob's Your Uncle?

BYU contacted us

Why did you select Bob's Your Uncle over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over an approximate seven year period BYU created well over 50 ground breaking highly integrated multi touch marketing campaigns. Our divisions executed these campaigns in combination 134 separate times equalling over $31 million dollars in closed business. BYU's expertise and creativity is second to none. Most importantly, our field sales force and division marketing managers embraced what BYU provided as well and leveraged the materials to help them gain access and drive new account share.

I wish I could have the same payback on everything we do in business or personally that we have achieved with BYU. Thank you for being such a great business partner and for never settling for mediocrity and constantly pushing us to push the bar higher. We could not have achieved the results we did without your firm being a valued part of our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In Marketing, everything is carefully measured as it relates to spend and results. There was a high and consistent positve impact for our organization and the return on investment for integrated, complex and targeted marketing campaigns and programs created by BYU over a seven year period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided an excellent highly creative team of talented professionals, which also included key executives. We had our own dedicated and professional account director who was our single point of contact. The level of proactive communication was second to none. They not only responded to our needs but consistently exceeded them to help us get beyond our comfort level and push the creative envelope.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

It's one thing to work with a talented firm from a creative aspect but to really like the people personally that much was a real bonus. They truly felt like part of our organization. BYU made great efforts in wanting to learn and understand our culture, what was going on, our goals, what kept us up at night, our opportunities and challenges facing us, etc.

They were excellent listeners! They also were able to speak directly and honestly to us without having to sugar coat things and provided outstanding rationale as to why they believed their deliverables would work.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

They were always looking proactively for new and creative ways to help us engage clients and prospective clients, thus, we never felt a need shop around for a different agency. They were outstanding on keeping abreast not only of current trends but where the future was going to be.

RATINGS

5.0

Branding Direct Marketing Graphic Design Logo Market Research Marketing Strategy Media Planning & Buying Other Design Other Marketing Packaging Design Product Marketing Web Design
Direct mail
+10
$50,000 to $199,999
Jan. 2007 - July 2009

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their flexibility and customer-focused approach were just so refreshing."

Sep 14, 2023

Marketing & Branch Manager, Boutique Investment Firm

Keary Shandler

Financial services
Toronto, Ontario
11-50 Employees
Online Review
Verified

Bob's Your Uncle provided branding services for a boutique investment firm. The team helped the client create a brand strategy, communication plan, marketing materials, and brand assets, including a logo.

With Bob's Your Uncle’s help, the firm increased their client base by 700% and raised over $75 million for several syndicates within the span of three years. Despite working in different time zones, the team ensured a successful project through their flexibility, work ethic, and professionalism.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager/Branch Manager

Describe what your company does in a single sentence.

We were a UAE-based boutique investment firm, sourcing and structuring syndicate investment opportunities for non-institutional investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Overall brand strategy and communication plan
Investment product branding
Sponsorship brand management and implementation plsns

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

Referred to me
Company values aligned
very professional

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand strategy and overall professionalisation of startup, boutique investment firm including strategic comms planning building brand equity and reputation.
Creation and design of all marketing material for several commercial real estate investment products including advertising plan.
Branding and logo implementation of a sail boat including spinnaker and hull branding, race team uniforms and race event sponsorship marketing material.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through the increased professionalism and presentation of our investment products, we successfully raised >USD75m for several syndicates and increased our client base by 700% over 3 years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responsive, creative and professional. Extremely tolerant of senior management indecisiveness and input from our side. Their experience was exactly what we needed at the time and they always delivered above expectation despite the challenges we threw at them. In addition, we had an 8 hour time difference and different work week which also posed challenging working conditions. As the Marketing Manager/GM at the time, I relied on their high work ethic and flexibility a great deal.

What was your primary form of communication with Bob's Your Uncle?

Email or Messaging App

What did you find most impressive or unique about this company?

Their positive approach and fresh creativity offered us a level of experience and enthusiasm that we could not find in our own backyard at the time. In addition, their flexibility and customer-focused approach were just so refreshing.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

Have an office in Dubai. Location and time zones were challenging and having more face to face interactions may have helped but this was something we knew up front.

RATINGS

5.0

"Wouldn't hesitate working with them again."

Branding Digital Strategy Marketing Strategy
Out of home advertising
+2
$200,000 to $999,999
Jan. 2010 - June 2015

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

''Bob's Your Uncle overachieved our expectations.''

Sep 14, 2023

Director Field Marketing, Iron Mountain

Stephan Serwe

Business services
Toronto, Ontario
10,001+ Employees
Online Review
Verified

A business services company hired Bob's Your Uncle for digital strategy. They launched monthly B2B lead generation campaigns with clever messaging to produce significant revenue contributions.

Bob's Your Uncle's work helped the client increase their leads, business opportunities, and the value of paid bookings. Bob's Your Uncle's team understood the client's requirements to create a tailored strategy and tactics. The client also praised the team's fun approach and contagious passion.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director Field Marketing of Iron Mountain

Describe what your company does in a single sentence.

Business Services for Data and Records Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Create a North America - wide campaign strategy, creative direction, process and execution

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

Close to my geographic location
Great culture fit
Referred to me
Company values aligned
Puts clients first

How many teammates from Bob's Your Uncle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to launch a monthly series of effective and very creative B2B lead generation campaigns across all North American territories at scale that allowed us to engage our audience with creative witt and clever messaging that opened doors and produced significant revenue contribution to our business over many years.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Targets achieved on number of campaigns by month, # amount of leads engaged, $ value of opportunities created and value of $ bookings generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BYU's business sense in understanding client requirements, business models, applicable marketing strategies and tactics is unparalleled and enables the agency and the team to immerse themselves in their client’s businesses and develop marketing solutions that really work, are relevant and matter to our audiences. BYU is highly accessible and always ready to recommend the next step, preempting customer's needs.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Working with BYU was always fun and their passion is very contagious, which made every single occasion I had to meet a very pleasurable, effortless and forward looking one.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

Bob's Your Uncle overachieved our expectations by so much, there was not even a reason to even think about what they could have done better.

RATINGS

5.0

Branding Packaging Design
Confidential
Jan. 2013 - June 2014

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"I was impressed with their expertise in the field."

Sep 12, 2023

Brand Manager, Platinum Naturals

Sonia Varkey

Other industries
Toronto, Ontario
51-200 Employees
Online Review
Verified

A healthcare products company hired Bob's Your Uncle to develop a new branding for their business. The team's key deliverables included a new website with e-commerce features and product labels and packaging.

Bob's Your Uncle delivered great work. The team was highly responsive to the client's needs and always available to chat or talk over the phone. They also stuck to timelines and built their relationship with the client based on trust and transparency. Moreover, they were true experts in their field.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of Platinum Naturals

Describe what your company does in a single sentence.

Natural health care products that provide better health through better absorption

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Rebrand website
Rebrand product line

SOLUTION

How did you find Bob's Your Uncle?

Had 3 agencies pitch

Why did you select Bob's Your Uncle over others?

Close to my geographic location
Pricing fit our budget
Good value for cost

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop new branding to help natural health products stand out. With the proliferation of different brands on natural health store shelves, we needed to differentiate our product from the rest. Because the science behind our absorption rate and effectiveness set us apart. This mean delivering:

A new website (with future e-commerce capability)
New product brand label and packaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Customer research to confirm branding
Milestones and budget checks
Approval from ownership

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and picked up the phone to chat
Stuck to timelines and shared the whys
Met casually to discuss progress and celebrate wins

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting

What did you find most impressive or unique about this company?

The relationships they built based on trust and transparency
I was impressed with their expertise in the field.
Sharing their culture with the client

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

It's hard to stop a client from project scope creep, they managed it and the budget effectively to outline deliverables and expectations

RATINGS

5.0

Showing 1-10 of 24 Reviews

Reign Maker Acceleration Session

A senior-level strategic intervention for challenger brands at an inflection point. The Reign Maker Acceleration Session is designed to surface the single most powerful opportunity for category leadership — and the barriers holding the brand back. Not a brainstorm. Not a workshop. A moment of truth.

Small

Founder-led challenger brands

$25,000 /total

Senior leadership working session
Strategic clarity before execution
Leadership-ready next-step roadmap
Fee credited to future engagement
1 month delivery

Medium

Growth brands at a strategic inflection

$25,000 /total

Senior leadership working session
Strategic clarity before execution
Leadership-ready next-step roadmap
Fee credited to future engagement
1 month delivery

Large

CMO-led teams seeking category leadership

$25,000 /total

Senior leadership working session
Strategic clarity before execution
Leadership-ready next-step roadmap
Fee credited to future engagement
1 month delivery

Features	Small $25,000 /total	Medium $25,000 /total	Large $25,000 /total
Senior leadership working session
Strategic clarity before execution
Leadership-ready next-step roadmap
Fee credited to future engagement

Small $25,000 /total
Senior leadership working session
Strategic clarity before execution
Leadership-ready next-step roadmap
Fee credited to future engagement

Medium $25,000 /total
Senior leadership working session
Strategic clarity before execution
Leadership-ready next-step roadmap
Fee credited to future engagement

Large $25,000 /total
Senior leadership working session
Strategic clarity before execution
Leadership-ready next-step roadmap
Fee credited to future engagement

Our Story

We’re an independent team united by one mission: to turn ambitious challenger brands into category kings. Our vision is simple—create work people truly care about. Grounded in courage, honesty, unity, pride, and a little blue-collar weirdness, we mix strategic rigor with bold creativity. Guided by our “Who Cares?” filter, we elevate food and CPG brands with ideas designed to stand out, scale fast, and shape culture.

Meet the Team

Founder of Bob’s Your Uncle, a Toronto creative agency helping challenger brands become category kings. Known for turning bold strategy and fearless creativity into commercial growth for food, beverage, and emerging brands.

What Sets Us Apart

Creativity That Drives Commercial Results

We combine world-class creative with business strategy. Our ideas don’t just win attention—they move sales, distribution, and brand momentum. Every campaign is built to perform in the real world, not just look good in a deck.

Specialists in Food, Beverage, and CPG

We know the categories where taste, trust, and emotion decide everything. From household brands to challenger newcomers, we help clients grow faster by pairing insight-driven strategy with culturally relevant creative that stands out on shelf and online.

Heroes to Kings Brand Philosophy

Our philosophy is simple: creativity is the most powerful business force on Earth. We help clients uncover their distinct advantage and turn it into a platform for growth. We don’t just make brands look bigger—we help them become category leaders.

Quick Facts

12 years in business

Team Breakdown

Creative Team (12)

Client Service (10)

Strategy (6)

Social Media (8)

Tools and Technology

Microsoft Teams

Slack

Zoom

Google Meet

Box

Zapier

Vimeo

1Password

Google Docs

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Commonly Asked Questions

We’re focused on projects where creativity can meaningfully move the business. That includes brand creation and repositioning, packaging redesigns, and campaign development for food, beverage, CPG, and QSR brands. We’re especially strong in challenger-brand strategy — helping founders, marketers, and growth-stage companies sharpen their story, stand out in crowded categories, and accelerate distribution and velocity. We’re also taking on: • Full-funnel creative campaigns • Digital + social content systems • Retail enablement and shopper-focused programs • Launch strategy for new products or categories • Brand refreshes where clarity, emotion, and distinctiveness are missing If the project requires insight, big thinking, and creativity tied directly to commercial results, that’s where we do our best work.

We work best with clients who want a strategic and creative partner — not just an order-taker. Our ideal clients are founders, CMOs, and growth-minded leaders in food, beverage, CPG, QSR, wellness, and sustainability who understand that creativity is a business lever. Whether they’re scaling fast, entering new markets, launching new products, or revitalizing mature brands, they’re looking for bold thinking, honest collaboration, and work that actually performs. If a client wants a partner who will challenge assumptions, bring cultural insight, and push for the strongest possible creative outcome, we’re a perfect fit.

Every project begins with clarity: the business problem, the behavioural insight, and the commercial goal. We reverse-engineer the creative from the outcome — whether that’s increasing velocity, improving distribution, building brand love, or generating cultural attention. Our approach includes: • Strategy grounded in consumer truth • Creative built for emotional relevance and distinctiveness • Testing and validation where it matters (shelf, digital, in-market) • Tight measurement frameworks for campaigns and content • Close alignment with client sales and category teams We don’t create work “for the reel.” We create work that changes the trajectory of a brand.

We’re hands-on, transparent, and highly collaborative. Clients work directly with senior strategists and creative leadership — no bait-and-switch, no unnecessary layers. We structure projects around rapid alignment, clear checkpoints, and weekly communication. Our collaboration style includes: • Early strategic alignment • Shared creative workshops • Real-time feedback loops • Fast iteration when needed • Direct access to decision-makers Clients often tell us the process feels refreshing — smart, efficient, and human. We take pride in making the work great and making the experience great.

Challenger brands need more than ads — they need a voice, a POV, and a strategy that cuts through category sameness. Our “Heroes to Kings” philosophy helps brands uncover the one thing that makes them unignorable and build everything around that advantage. We specialize in: • Emotional territory creation • Distinctive brand worlds • Category disruption and differentiation • Creative platforms built for fast growth • Scrappy, high-performance content systems We’ve helped build and scale some of North America’s most iconic challenger brands — from Mike’s Hard Lemonade to Gardein to Honest Potato. We know how to turn underdogs into category forces.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More

Verified Client Reviews: 22

Overall Review Rating: 4.9

Source: Clutch

Last Updated: June 3, 2026

Business Entity

Business Entity Name	Bob's Your Uncle Marketing Inc.
Source	Canada's Business Registries
Jurisdiction of Formation	Canada
Date of Formation	December 5, 2006
Status	Active
Last Updated	February 28, 2025
ID	2120971

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	February 28, 2025

Learn More About The Clutch Verification Process

Locations (2)

306-245 Carlaw Toronto, Canada M4M 2S1

21 - 30

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Bob's Your Uncle

Branding and creative for food, beverage, and CPG

Overview by:

1 Language that we service

1 Timezone that we service

2 Locations

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Reviews

Bob's Your Uncle Review Insights

Overall Review Rating

Top Mentions

Review Highlights

High Client Satisfaction

Creative and Innovative Solutions

Strong Branding Expertise

Proactive and Collaborative Approach

Challenges in Digital Presence

Responsive and Flexible Service

Reviews mentioning:

Bob's Your Uncle Reviews

Branding & Go-To-Market Strategy for Beauty Products Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Rebranding & Logo Design for Care Homes Operator Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding, Digital Strategy & Advertising for Agriculture Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Advertising & Branding Services for Food Group Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Financial Services Provider

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Food Manufacturing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Campaign Strategy for Financial Services Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Marketing for Boutique Investment Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Digital Strategy for Business Services Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK