Boch & Fernsh

BACKGROUND

Introduce your business and what you do there.

I’m a wealth advisor at a wealth management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boch & Fernsh?

I’ve worked with Boch & Fernsh on two separate projects. When I first started working with them, I was a startup entrepreneur working on a project that I ultimately didn’t pursue. For that project, I wanted to find a partner who could render pictures of houses with enhanced landscaping using Photoshop and BIM imaging software.

SOLUTION

What was the scope of their involvement?

Boch & Fernsh has provided me with visual design work for content marketing purposes. On our first engagement, they helped me develop and test a proof of concept for my landscaping business entrepreneurship. They first learned about American-style suburban landscape design, and they then created a collection of images that we wanted to use to feed a direct mail campaign for marketing purposes.

Their involvement consisted of taking raw images of houses that we provided them with and turning them into designed images of those houses with enhanced landscaping. Then, they were going to take those images, create postcards, and send them to the houses in question. However, we ended up cutting that project short.

Our current engagement with Boch & Fernsh is very similar — they work with me and my wealth management company to create designs for direct mail campaigns. Additionally, they manage those campaigns.

What is the team composition?

During my first project, I worked mostly with a lead designer from Boch & Fernsh. Currently, I work directly with an account manager. I’ve also communicated with Chirag (Founder).

How much have you invested with them?

I’ve spent between $3,000–$4,000 so far.

What is the status of this engagement?

We started working together in November 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Boch & Fernsh created beautiful images for my landscaping project, and what they delivered was exactly what I hired them for. Although I ended up cutting the project short, it wasn’t due to their work but because I pivoted away from that project.

How did Boch & Fernsh perform from a project management standpoint?

Boch & Fernsh is very responsive, although not perfect in that regard. Still, when there’s a delay in our communication, it doesn’t hold the project back. We’ve used Dropbox and Google Sheets to manage the projects, and we’ve communicated via email and Zoom.

What did you find most impressive about them?

The most impressive asset of Boch & Fernsh is their people. Chirag is very genuine and culturally aware of his global audience. He connects with me with a lot of sensitivity, and it is clear that he has set a great work culture within his company. Everyone I’ve talked with is very friendly and knowledgeable.

On our first engagement, I was very pleased with Boch & Fernsh’s responsiveness and their ability to learn about what we were trying to accomplish quickly.

Are there any areas they could improve?

It would be great if Boch & Fernsh improved their responsiveness. Getting some things done might take some chasing, which isn’t necessarily bad because we as clients tend to ask for different things a once. Still, I would like to see them create plans so that I can have certainty about what’s going to happen next.

Chirag is very comfortable with operating his company based on simple hand-shake-like agreements, which ultimately work out and don’t affect their quality. However, I would like to see them working faster because we’re falling behind on my speed expectations.

Do you have any advice for potential customers?

Be open to new ideas and take your time to experiment with what works with them. Additionally, take time to build a relationship with them.

BACKGROUND

Introduce your business and what you do there.

I’m a country manager for The Vitec Group PLC. We manufacture photography products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boch & Fernsh?

Over the years, we’ve participated in many events. We’re a Fortune 500 company, so our booths and displays at those events have had to align with what our company does internationally. Because of this, we hired Boch & Fernsh to support our advertising needs.

SOLUTION

What was the scope of their involvement?

Boch & Fernsh handles all of our advertising needs. I give them the scope of what we need, and they come up with ideas.

They’ve helped us build our stalls for exhibitions, trade shows, seminars, workshops, and so on. This involves handling our fliers, giveaways, brochures, T-shirts, setting up Google Voice for the voices of our customers, and more. They also designed my office, which doesn’t fall within their typical key areas of operation.

Every year our business’s calendar is fixed, so I give them my calendar and we talk about what activities we should undertake each month. For example, July is monsoon season in Mumbai, so it’s a bit of a slack season for us because people don’t go out and shoot with cameras. They come up with ideas for service workshops and other activities during those months.

What is the team composition?

I’ve worked with 7–8 people from Boch & Fernsh, including Chirag (Co-Founder) and another main contact.

How did you come to work with Boch & Fernsh?

I saw some advertising of theirs in 2011 and got in touch with them.

How much have you invested with them?

Since 2011, we’ve spent about €80,000 (approximately $88,000 USD) per year with Boch & Fernsh. That has only changed during these past two years because there have been no trade shows or activities.

What is the status of this engagement?

We began working with Boch & Fernsh in June 2011, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Boch & Fernsh has done really great work for us — I’d give them a perfect score. Other brands at trade shows have been very impressed with our stalls and activities. I think Boch & Fernsh has gotten a lot of customers because of the quality of their work.

How did Boch & Fernsh perform from a project management standpoint?

They’re very professional.  When I give them a brief, they absorb it, understand the customer's needs, brainstorm, and come up with ideas that completely match with my ideas. I don’t have to reiterate my needs again and again — I say it once and it’s done.

They’ve been extremely kind to us and they never say no to my calls, even in the middle of the night. They always make our needs a priority. We communicate via email and phone most of the time and occasionally text via WhatsApp.

What did you find most impressive about them?

I think the best thing about them is that they understand customer needs. They’re very professional and down-to-earth, and they can read me pretty well. Our main contacts with Boch & Fernsh have experience in branding and international business. They don’t just repeat what they did for us in previous years, either — they’re always creating new, refreshing ideas.

Are there any areas they could improve?

I always need quality work, so I don’t compromise on price. If they want more business volume, though, they could always be a little bit more competitive in price to get more customers.

Do you have any advice for potential customers?

Tell them your viewpoint on what you need, open up your mind, and leave it to Boch & Fernsh. You don’t need to elaborate too much — just give them a list of things that you need, and leave it to them. They will deliver.

BACKGROUND

Please describe your company and your position there.

Healthcare company and I am working as the Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boch & Fernsh?

We were wanting to run innovatve patient and doctor facing campaigns and didn't have the resource and bandwisth for the same to run it locally. Hence hired, B&F to help us on several engagements which were both patient & HCP facing

SOLUTION

How did you select this vendor?

Through recommendations

Describe the scope of their work in detail.

- Patient facing :

• Responsible for developing a patient site layout along with repurposing of the website content
• Patient testimonial video

- HCP facing

• online virtual booth with an immersive product launch event during Covid which gave the experience of a tradefair during Covid times
• Logo design for events & email designs

What was the team composition?

There would always be a subject matter expert on the project along with one/two more supporting staff

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. HCP facing - HCP's were able to see a play around with a product virtually because of the virtual booth and because of this grand launch Middle East became the third highest revenue region during the initial launch period
2. Patient facing - Ongoing , however so far the number of visitors have been more than our expectations

How effective was the workflow between your team and theirs?

Excelled and delivered on time and beyond expectations

What did you find most impressive about this company?

I like their commitment to delivering on deadline no matter what.. Absolutely reliable and they get the work done

Is there any area for improvement or anything that could have been done differently?

Nothing so far, however I think they have a potential to expand if they focus better

BACKGROUND

Please describe your company and your position there.

I work as the Brand Manager for a popular OTC brand in a multi national healthcare company. Our brand's purpose is to enable consumers to give them their 100% everyday.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boch & Fernsh, and what were your goals?

We wanted to produce a video which could highlight key brand claim on efficacy, 5 differentiating USPs of the brand and the brand promise all under just 40 seconds. The audience were about 150k pharmacists across the length and breadth of India and hence, the content had to be communicated in a quick, easy to remember yet memorable manner to build Top of Mind awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed 3 organization preferred vendors and had provided a short deadline of 3 days to come back on the brief with their execution thoughts. Having worked with B&F on many complicated, time bound projects in the past along with their proposed creative strategy to bring typical scientific content in an engaging manner to life, helped us in finalizing the said vendor.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We did a quick brainstorming huddle to get them onboard with the brand purpose and project objectives. B&F came back with a first cut version on the storyboard as well as a recommended voice-over script within 24 hrs straight, respecting the tight deadlines the project was under.

Once we zeroed in on the treatment style, the next steps of production and post production phases were completed in about 3 days time. They were able to patiently accommodate multiple rounds of feedback and deliver the video in 2 languages along with subtitles within 7 days end to end. Only B&F could have turned it around in such record time!

Who did you work with and what was the feedback process like?

Worked with an awesome project manager who outlined the project, kept us on schedule across milestones. The feedback process was transparent, after each major milestone and constructive in nature.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was shared to about 150k pharmacists, which led to increase in consideration by 20%. The content was well appreciated by the viewers as it was easy to comprehend and had clear visual cues built in.

Describe their project management style, including communication tools and timeliness.

The project manager and strategy head at Boch & Fernsh were warm and outcome-oriented professionals. They were always reachable and believe in transparent communication on the progress. Communication was across Zoom for collaborative discussions, Whatsapp for quick feedback, Shared Google Drive for content viewing and real time comments and corrections, Phone Calls for everything else under the sun.

What did you find most impressive or unique about this company?

They are quick to learn, fast to fail, faster to improvise with the quality of their final deliverables - something you can trust with your eyes closed!

Are there any areas for improvement or something they could have done differently?

Definitely missed the in-person process of stitching together a creative piece of content, witness the adrenaline rush on this time bound project and an opportunity to have celebrated the roll out.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boch & Fernsh?

We needed help with digital content.

SOLUTION

What was the scope of their involvement?

I’ve worked on multiple assignments with Boch & Fernsh; they've created our digital content for e-commerce platforms like Amazon, statics for Facebook, and videos and creative content for YouTube, among other tasks. 

What is the team composition?

We work with one member of their team.

How did you come to work with Boch & Fernsh?

They were referred to us by my colleagues.

How much have you invested with them?

We've spent $200,000 with them so far.

What is the status of this engagement?

We started working together in October 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I value their involvement in any job they take on, turnaround time, and cost-effectiveness. They also have great execution and ownership and excellent consumer understanding. In terms of numbers, we've deployed their creatives on Facebook and YouTube, and the campaign was very successful; we had 2.5–3 extra click rates from what we got in previous campaigns.

How did Boch & Fernsh perform from a project management standpoint?

Their agility is mind-blowing; they have a dedicated person on our account who is always available. They also understand our feedback and implement it, shortening the whole cycle.

In addition to that, I've given them short turnaround times with a brief, and they were able to turn it around. Their team is also honest in letting us know upfront if the work will take longer. In terms of tools, we use email, phone calls, WhatsApp, and Microsoft Teams.

What did you find most impressive about them?

They understand the consumer well, and it shows in the results. 

Are there any areas they could improve?

I don't think there's anything they can improve on — I’m delighted with their work.

Do you have any advice for potential customers?

Communicate your expectations for timelines, and they should be able to deliver them.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of a steel manufacturing company. We supply steel bridges to overcome obstructions like rivers and culverts during road, railway, and other infrastructure construction projects. We are an approved certified contractor of the Ministry of Railways and Roadways. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boch & Fernsh?

We needed help with our marketing strategies.

SOLUTION

What was the scope of their involvement?

Boch & Fernsh is designing our business portfolio, including our market presentations. They also implement direct marketing strategies since most of our offerings are direct sales products. The initial portfolio is already finished, but we continue to work with them as we update our data. We use their marketing tool for various projects.

What is the team composition?

We work with our main contact person, as well as a couple of other teammates.

How did you come to work with Boch & Fernsh?

We found them on the 2017 Abu Dhabi Earth Sustainability Week. 

How much have you invested with them?

We have spent around $1.5 million.

What is the status of this engagement?

We started working together in June 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Boch & Fernsh is outstanding. Their design is simple and concise, and it allows us to leverage a market focus on our work. The instruments and tools they developed are helping us with our marketing efforts. 

How did Boch & Fernsh perform from a project management standpoint?

Their communication is excellent; we talked using Microsoft Teams, email, and phone calls.  

What did you find most impressive about them?

Boch & Fernsh’s response time, quality of work, and communication distinguish them from other vendors. They are very good at customer service, too.

Are there any areas they could improve?

Maybe they can improve the quality of their work even more and broaden their offerings. Currently, they are very restrictive about their product line. They can add video presentations, for example. 

Do you have any advice for potential customers?

Have a design idea first, rather than conducting trial and error in the middle of the project. Boch & Fernsh works very well once you have a concept.

BACKGROUND

Please describe your company and your position there.

Organization is in Financial Services Market in India. I head the Brand Marketing efforts for the company as a Vice President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boch & Fernsh?

We create lot of content to educate the audience digitally and we use the agency to create content across Video platforms with a story telling mind set. We have been working with them for more than 3 years

What were your goals for this project?

Video content that is relevant, simple and builds on our KPI of reach, views and education for our audience majorly across YT

SOLUTION

How did you select Boch & Fernsh?

Creative expertise, production capability and understanding of the business. Overall costs are reasonable

Describe the video(s) and the process in detail.

The last project we worked was on ARQ Prime. The brief was sent to the agency and they came up with a unique proposition to get audience attention. They simplified the concept of AI based trading with simplified scripts. Post script approvals from all stake holders the videos were created. We have garnered close to 0.5 million views organically so far.

What was your vendors' project management or feedback process?

They are very adaptable and open to suggestions. They can accommodate last moment changes and can work in accordance with budgets. Their understanding of audience across platforms is good.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The last project we worked was on ARQ Prime. The brief was sent to the agency and they came up with a unique proposition to get audience attention. They simplified the concept of AI based trading with simplified scripts. Post script approvals from all stake holders the videos were created. We have garnered close to 0.5 million views organically so far.

How effective was the workflow between your team and theirs?

They always have a project SPOC and he/she manages the project for us. They are seamless to work with.

What did you find most impressive about this company?

Their ability to produce creative content, speed and project management

Are there any areas for improvement?

Not witnessed

BACKGROUND

Please describe your company and your position there.

I am the senior manager for marketing networking & connectivity technology at my firm D-Link India. I take care of marketing for both B2B & b2c businesses and their portfolios pan india.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boch & Fernsh?

For producing a bunch of video series to convert technical lingo into an understandable and snackable content for the audiences.

SOLUTION

How did you select this vendor?

Came across this firm through online search and then had them pitch for a round of conversation to understand their strengths and potential.

Describe the scope of their work in detail.

• scripting
• mood board creation
• studio setup
• lights and props
• editing and post production

What was the team composition?

• director
• camera crew
• producer
• makeup and hair
• team liaison
• art director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to reach out to our relevant audiences in the desired manner and we heard it back from the community about the desired messaging.

How effective was the workflow between your team and theirs?

Simple and smooth communication was the key. Not much of a to and fro.

What did you find most impressive about this company?

Their communication, understanding, and will to translate our visualization are outstanding.

Is there any area for improvement or anything that could have been done differently?

If given more independence to work creatively they will do wonders instead of being on tight deadlines.