Ideas Collide

BACKGROUND

Please describe your company and position.

I am a Director at Banner Health

Describe what your company does in a single sentence.

Banner Health is a nonprofit health system providing a wide range of healthcare services across the Western United States. Headquartered in Phoenix, Arizona, Banner Health operates hospitals, primary care and specialty clinics, urgent care centers, and other healthcare facilities. The organization focuses on delivering comprehensive care, including acute, emergency, and specialized medical services, with a mission to improve patient health through innovation, clinical excellence, and compassionate care. Banner Health also emphasizes community wellness and preventive care initiatives, striving to make healthcare more accessible and affordable.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ideas Collide to accomplish?

• Increase production of content marketing
• Deliver quality web traffic
• Convert web traffic to leads

SOLUTION

How did you find Ideas Collide?

Referral

Why did you select Ideas Collide over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ideas Collide were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since 2019, Ideas Collide has worked with Banner Health on a comprehensive content, marketing, and blog writing scope focused on strengthening Banner’s online presence, patient engagement, and brand visibility. This scope includes developing and managing content strategies for blogs, social media, and digital campaigns that highlight Banner’s healthcare services, patient education, and wellness resources. Ideas Collide has crafted informative and patient-centered blog posts, aiming to make complex health topics accessible, trustworthy, and engaging. They also support SEO and digital marketing efforts to improve visibility across search engines, reaching broader audiences and promoting Banner Health’s role as a leader in healthcare and community wellness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 1. Increased Website Traffic: Measured through monthly website sessions, unique visitors, and specific blog pageviews, showing engagement with content.

 2. Enhanced SEO Performance: Improvements in search engine rankings, especially for targeted health-related keywords, and increased organic traffic from search engines.

 3. Content Engagement Metrics: Metrics like average time spent on pages, bounce rate, and scroll depth to gauge the quality and relevance of content to readers.

 4. Conversion Rate of Key Calls-to-Action: Tracking actions like appointment requests, newsletter sign-ups, or engagement with Banner’s patient portal, driven by blog and content marketing efforts.

 5. Social Media Reach and Engagement: Growth in social media followers, shares, likes, comments, and clicks back to Banner’s website, reflecting the impact of content promotion.

 6. Brand Awareness and Recognition: Improvements in brand sentiment and recognition through social listening and brand survey metrics, indicating increased awareness of Banner as a trusted health resource.

 7. Audience Growth in Target Demographics: Increased engagement or traffic from specific demographics or regions, especially those aligned with Banner Health’s service areas or strategic goals.

 8. Return on Investment (ROI): Assessment of the cost-effectiveness of content initiatives relative to the revenue generated or savings achieved through organic traffic and engagement, reducing the need for paid advertising spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ideas Collide’s project management for Banner Health’s content and marketing initiatives was structured and responsive, generally delivering items within the expected timelines. They managed projects with a collaborative approach, involving regular check-ins, project timelines, and milestone tracking to keep tasks aligned with Banner’s priorities. When deadlines needed to shift, they communicated proactively and adjusted the schedule to accommodate changes, aiming to maintain quality without compromising delivery times.

Their responsiveness to Banner Health’s needs was consistently strong; they were attentive to feedback and adaptable to evolving goals or urgent requests. Ideas Collide demonstrated a clear understanding of Banner’s standards and requirements, making adjustments as necessary to reflect current healthcare trends, SEO shifts, and audience interests. Their flexibility and timely communication helped ensure that content remained relevant, aligned with Banner’s voice, and supportive of broader marketing strategies.

What was your primary form of communication with Ideas Collide?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Ideas Collide was their deep understanding of Banner Health’s brand and mission, combined with a proactive approach to healthcare content creation. They showed a unique ability to translate complex medical information into accessible, engaging, and trustworthy content tailored for a diverse audience. This balance between creativity and healthcare accuracy was impressive, especially in a field that requires sensitivity and clarity.

Additionally, Ideas Collide’s adaptability to the fast-paced nature of healthcare marketing made them an invaluable partner. They anticipated trends, responded to urgent health topics, and maintained flexibility in strategy to meet both immediate needs and long-term goals. This combination of foresight, creativity, and responsiveness was essential to Banner’s success in reaching and educating its audience effectively.

Are there any areas for improvement or something Ideas Collide could have done differently?

N/a