MONSOON

BACKGROUND

Please describe your company and position.

 I am the Brand Director of a business services company 

Describe what your company does in a single sentence.

A consultancy specialising in the design, activation, and operation of innovation ecosystems and community-driven developments. We combine strategic narrative, ecosystem thinking, branding, and placemaking to deliver measurable outcomes for ambitious development projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Generate leads for key NLND Berlin products.
• Increase online awareness for the NLND Berlin project.

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking for a partner to: 
- Advise on strategy, targeting, and campaign design 
- Plan and execute campaigns across: Google, LinkedIn + Meta
- Support conversion flow optimization and funnel structuring 
- Track, analyze, and report on performance (MarTech: GA, GTM) 
- Provide ongoing testing, learning, and optimization 

Outcomes:
- Set-up our advertising presence across channels
- Delivered strategy and roadmap
- Implemented, managed + optimised our ads
- Ongoing strategic consultation + optimisation

Results:
- Lift in key awareness metrics
>> website pageviews and users
>> social reach/impressions + followers
- Generation of leads for key NLND products

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

30% increase in website pageviews

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After some initial hiccoughs, Monsoon allocated an excellent project manager to the account, and a great team who were organised, structured and responsive.

What was your primary form of communication with MONSOON?

Virtual Meeting

What did you find most impressive or unique about this company?

The collaborative energy between me (client) and the team, as well as their internal alignments - I feel like I always have the whole MONSOON team of experts consulting on the account, as well as the team specifically working on the project.

Are there any areas for improvement or something MONSOON could have done differently?

Initial project management was a bit slow and not so structured, but this was quickly remedied. There was a period where LinkedIn Ads were not managed particularly well but this was also resolved. Some of the copywriting was very weak and required a lot of input from my side, but this could be expected when working in this agency model.

BACKGROUND

Please describe your company and position.

 I am the Marketing Lead of an ecommerce company 

Describe what your company does in a single sentence.

We designs functional household items that maximize space and enhance daily life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

To improve our ROI on online marketing spend through more effective targeting, creative, and campaign management.

SOLUTION

How did you find MONSOON?

Online Search

Why did you select MONSOON over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective:

• Manage and optimize paid advertising campaigns on Meta and Google Ads to increase total sales and improve ROI.

Scope & Key Deliverables:

• Develop and execute a paid media strategy aligned with business goals.
• Set up, manage, and optimize Meta and Google Ads campaigns.
• Create and test ad creatives, copy, and audience targeting.
• Monitor performance and adjust campaigns to maximize sales and ROI.
• Provide monthly reports with insights and recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved ROI: Paid campaigns are generating higher returns on ad spend, demonstrating more efficient use of marketing budget.
• Increased Total Sales: Overall sales have grown, reflecting the effectiveness of targeted ad campaigns.
• High-Quality Traffic & Conversions: Campaigns are driving more qualified visitors to our website, resulting in a higher conversion rate and meaningful customer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are highly responsive and consistently deliver within a meaningful timeframe. Every task is handled thoughtfully, and they address our needs with care, making collaboration smooth and reliable.

What was your primary form of communication with MONSOON?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been working together for just under a year, and we’ve been extremely satisfied with the partnership. From initial market research to internal analysis and long-term brand strategy, they’ve supported us end-to-end and consistently acted as a true strategic partner.
They’ve given us insights and perspectives we wouldn’t have uncovered on our own, and we genuinely feel that we’re growing together. Their willingness to address even our smallest questions with care and attention is something we really appreciate.

Are there any areas for improvement or something MONSOON could have done differently?

It would be helpful to have regular monthly sessions to review performance and discuss ideas for next steps. This would make planning future actions even more strategic and aligned.

BACKGROUND

Please describe your company and position.

I am the Founder & Manager of FIFNE targi designu

Describe what your company does in a single sentence.

Fifne Targi is a self-funded organization that hosts art fairs across major Polish cities, promoting local artists, with its strongest presence in Poznań and Katowice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Designing the marketing and communication strategy, along with planning the media budget for the upcoming edition of the fair in October 2025.
• Consulting on the social media strategy and the content published on Instagram.

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON began working with us in early May 2025 to help us prepare for the autumn edition of our art fairs in Poznań. As we were changing the usual event location, we were concerned about how the new venue might be perceived and whether it would gain sufficient recognition. MONSOON supported us throughout this transition, providing strategic guidance on how to effectively promote both the fair and its new location. We held regular consulting sessions focused on refining our overall marketing strategy and planning our organic social media content.

In summary, MONSOON was responsible for developing the marketing strategy, preparing the media budget plan, and providing consultancy on social media strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, this edition of Fifne Targi has been the most successful for us. We achieved a record number of visitors, with a few thousand people attending the fair. 
We also managed to quickly secure a strong lineup of artists, including several pre-approved and returning exhibitors eager to showcase their work at our event.
On social media, we saw remarkable growth - within just three months, our follower base increased by 80%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MONSOON responded exceptionally well to our needs, leading us through the entire process with confidence and clarity. We were particularly impressed by their holistic approach and their ability to advise us across multiple aspects of organizing our art fairs. All deliverables were completed on time, and throughout the collaboration, we felt truly supported and well-guided. It’s exactly the kind of marketing consultancy experience we would hope to receive from any partner.

What was your primary form of communication with MONSOON?

Virtual Meeting

What did you find most impressive or unique about this company?

I think what impressed us most was their broad expertise across different areas — MONSOON truly seems to have deep knowledge of all aspects of marketing. We were also pleasantly surprised by the fact that they suggested some strategies we had tried before, which hadn’t worked as well in the past. However, with their guidance, we revisited those approaches, and this time the results were significantly better.

Are there any areas for improvement or something MONSOON could have done differently?

It’s only been a few months since we started working together, but the collaboration has been great so far - nothing to report at this stage.

BACKGROUND

Please describe your company and position.

I am the International Brand Manager of Laverana GmbH & Co. KG

Describe what your company does in a single sentence.

Our company produces certified natural cosmetics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Build brand awareness and market presence - Polish consumers should think of lavera when asked about effective natural cosmetics
• Drive PR and media coverage - also build and grow a strong social media audience
• All in all achieve revenue targets

SOLUTION

How did you find MONSOON?

Online Search

Why did you select MONSOON over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned
• MONSOON has already been rewarded and that gained our trust and interest

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Onboarding

a. Tracking setup,
b. Ad accounts confi guration,
c. Research & Strategy creation

• Website translation

a. Translation and localization of the German content for the Polish website.
b. Label translation 

• Ongoing Digital Marketing Management

a. Ongoing campaign management and optimisation in digital marketing channels
b. Asset creation
c. Ongoing Conversion Rate Optimisation
d. Local marketing consultancy

• Collaboration Management

a. Influencer research, outreach, and negotiations,
b. Partnerships research, ideation, outreach, and negotiations. 

• Organic Social Media Management

a. Content planning,

b. Post creation and publication,
c. Reporting and brainstorming sessions.

• Ongoing SEO Support
• Summary of Key Deliverables:

Succesully Set Up of Social Media Accounts and having organic success --> converted to sales

Successfully translation of Webshop and delivering important assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Defined campaign structure with clear budget allocation across channels
• Conversion rate of Polish Webshop
• Follower growth on Polish social media channels
• Traffic from social media to website
• Conversion into Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MONSOON has consistently delivered on their commitments with remarkable punctuality. From the initial onboarding phase through to ongoing campaign management, every milestone and deliverable has been met within the agreed timeframes.
Their ability to maintain such high standards while adhering to tight deadlines has been truly commendable and has enabled us to launch in the Polish market in time.

What truly sets MONSOON apart is their exceptional responsiveness to our needs. They don't just wait for us to raise concerns or questions – they proactively anticipate potential challenges and address them before they become issues. Their team has been incredibly accessible, responding to our inquiries promptly and thoroughly, often within hours rather than days. This level of attentiveness has fostered a genuine partnership rather than a typical client-vendor relationship.

MONSOON employs a well-structured project management methodology that brings clarity and transparency to every aspect of our collaboration. They provide regular status updates, detailed reporting, and clear documentation of all activities. What we particularly appreciate is their ability to balance structure with flexibility.

MONSOON has taken the time to truly understand lavera's values, our commitment to natural cosmetics, and our brand positioning. This deep understanding is reflected in every piece of content they create, every campaign they manage, and every recommendation they provide.

In summary, the MONSOON's project management has been exemplary. They deliver consistently, communicate transparently, respond swiftly to our needs, and approach our partnership with enthusiasm and dedication. We couldn't ask for a better partner in our Poland expansion journey.

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we find most unique and impressive is their hands-on mentality and their proactive ability to identify and address potential challenges before they escalate. 

Are there any areas for improvement or something MONSOON could have done differently?

No significant areas for improvement. MONSOON has delivered exceptional results and we are very satisfied with our partnership.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Marketing & E-commerce of Rubio Monocoat

Describe what your company does in a single sentence.

Rubio Monocoat specializes in high-quality, environmentally friendly wood protection products that color and protect wood in a single layer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Grow our online sales in Germany & Austria
• Increase Brand Awareness in Germany & Austria

SOLUTION

How did you find MONSOON?

Online Search

Why did you select MONSOON over others?

In take conversation

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON acted as a performance-driven advertising agency, focused on growing online sales in the German and Austrian markets. By combining data-driven strategies with localized creative execution, MONSOON significantly contributed to the growth of webshop traffic, conversions, and revenue.
Prioritized channels and formats with the strongest direct response performance.
Defined clear sales-focused KPIs (ROAS, CPA, conversion rate) to guide all decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with MONSOON led to tangible growth in our digital performance across the German and Austrian markets. As a performance agency, MONSOON helped us not only grow webshop sales, but also build a more data-driven, test-and-learn approach to advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with MONSOON was a positive and collaborative experience. Throughout the project, we established a good mutual understanding, which allowed for smooth communication and clear alignment on goals and expectations.

What was your primary form of communication with MONSOON?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most in our collaboration with MONSOON was their strategic creativity in media targeting and campaign structuring. Unlike other agencies we’ve worked with, MONSOON consistently brought fresh perspectives and alternative approaches to reaching our target audience.

Are there any areas for improvement or something MONSOON could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Petsy

Describe what your company does in a single sentence.

Petsy.pl is a pet-sitting marketplace in Poland, that connects pet owners with passionate caregivers who provide personalized care, ensuring every pet feels loved and at home. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• The primary objective for hiring MONSOON was to support our expansion plans, so the agency was tasked with conducting comprehensive market research and helping us develop a tailored GTM strategy.
• Additionally, MONSOON provided us with valuable digital marketing consultation to strengthen our online presence and brand awareness.

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

• High ratings
• Close to my geographic location
• Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON conducted in-depth market research and analysis to help us refine our approach to a new market. Their work included gathering and analyzing market research data, focusing on key trends, customer behavior, and competitor strategies. The team provided detailed market research data reporting, highlighting opportunities, challenges for Petsy and potential gaps in the market. Based on these insights, MONSOON helped us craft a comprehensive marketing strategy. Key deliverables included competitor analysis, keyword research, and recommendations for digital marketing strategies to enhance our visibility and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MONSOON delivered detailed market research data reports, providing insights into customer behavior, competitor strategies, and market trends.
Through comprehensive competitor analysis, they outlined key strengths and weaknesses of top competitors of Petsy.
MONSOON assisted in the creation of a tailored marketing strategy, including recommendations for digital marketing channels, with clear KPIs to track future campaign success and optimize engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MONSOON acted quick and agile, adapting to our needs and providing timely answers. Their team was highly collaborative and helpful, ensuring smooth communication and efficient progress throughout the research phase. 

What was your primary form of communication with MONSOON?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I like about MONSOON is their ability to quickly understand our needs and provide tailored solutions. Their agility in adapting to changes and staying responsive throughout the project was great.

Are there any areas for improvement or something MONSOON could have done differently?

At the start, the process felt a bit slower, but it was like searching for holes in a wall - they took the time to get everything right. Overall, I really like how they work.

BACKGROUND

Please describe your company and position.

I am the Digital admin of a Nonprofit Organization

Describe what your company does in a single sentence.

Life Project 4 Youth Alliance is a federation of 17 organizations in 14 countries whose mission is the development of innovative solutions for the professional and social inclusion of Young people (17-24) from extreme poverty and victims of exclusion. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Expanding knowledge on running advertising campaigns using Google Ads Grant.
• Gaining skills in optimization and performance analysis in Google Ads Grant, including independently making decisions about account changes.
• Understanding advanced aspects of Google Ads Grant and its integration with analytical tools such as Google Analytics and Google Tag Manager.

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Thanks to the pro bono support we received, we significantly improved our management of Google Ads Grants. We were trained in Google Analytics, learning how to implement it, understand its importance, and use it for data-driven decisions.

We also gained valuable insights into Google Tag Manager, including its setup and role in tracking and optimization. Their audit of our Google Ads Grants account provided clear recommendations, and we were trained in best practices to maximize campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I gained skills on managing Google Ads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management. Everything got delivered on time

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Skillset levels

Are there any areas for improvement or something MONSOON could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the CEO of Digiffic

Describe what your company does in a single sentence.

A digital marketing agency focusing on SEO, content and PPC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?
Acquisition of high-quality leads

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were initially hesitant to reach out to another digital marketing agency, but we had been hearing great things about Monsoon's quality of work and their approach.

At some point, we started exploring the potential for greater market penetration in the DACH region, particularly in Germany—and from what I heard, this is an area where the Monsoon team excels.

We were particularly interested in generating relevant traffic through paid search campaigns that leveraged high-purchase-intent keywords, combined with ongoing optimization of conversion costs. After our initial meeting with them, we immediately knew they were the right fit and could deliver exactly what we needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our lead generation relies heavily on referrals, our network, and Clutch. In the past, we experimented briefly with Google Ads campaigns, but never in Germany. We realized we could either figure it out ourselves—risking the potential to burn through a lot of money—or go straight to the experts.

We didn’t have a specific number of leads in mind as a KPI. In our industry, a single account can generate anywhere from $10,000 to $1,000,000 in revenue. Instead, we focused on covering relevant keywords, designing a sales funnel tailored to the unique needs of our potential customers, and ensuring that spending remained under control.

Long story short, Monsoon set up campaigns that began driving converting traffic within days of launching the project. The volume and quality of conversions we saw in the first month alone exceeded our expectations. What we anticipated as a great outcome after a full quarter, Monsoon achieved in just one month—while staying under budget and delivering beyond our initial projections.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was top-notch. We established regular meetings to catch up and brainstorm, and we also set up a shared Slack channel for daily communication. The way they handled reporting has since become a benchmark for us as a marketing agency and in managing our own projects.

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We do our best to stand out from the crowd in terms of how we build relationships with our partners, approach projects, and tackle challenges. Throughout my career in marketing, I’ve encountered only a handful of agencies that share the same values and ethics. That’s why the idea of collaborating with another marketing agency—as a marketing agency CEO myself—initially felt like a wild idea. However, I couldn’t be happier with my decision to go forward with it.

Monsoon is truly a gem in the marketing industry. Their quality of work, project management, and transparency are exceptional. They not only know what they’re doing but consistently go the extra mile to deliver outstanding results.

Are there any areas for improvement or something MONSOON could have done differently?

Not really. They really did an outstanding job.

BACKGROUND

Please describe your company and position.

I am the CEO of Netix AB

Describe what your company does in a single sentence.

Help turn new ideas into successful startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

• Increase the efficiency of our SEM
• Increase the volume of our traffic
• Increase conversions

SOLUTION

How did you find MONSOON?

Referral

Why did you select MONSOON over others?

Referred to me

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved optimizing existing marketing channels, including Google Ads, Facebook, YouTube and Bing, to improve campaign efficiency and increase volume. The agency's role was to manage and maintain all marketing channels. The deliverables encompass ongoing campaign optimization, content creation and comprehensive reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved effciency, increased volume and reduced cost. The comprehensive reporting enabled marking actions to tailor spend to such things as for instance seasonality, further increasing efficiency and reducing churn.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After creating the overall marketing plan we had biweekly follow up meetings on the implementation and performance on the plan. Everything was data driven and campaigns were changed as new insights could be gleaned from the data. As I recall delivery was always timely with updates given both when a change was implemented and when there was new data to look at and descisions to be made. 

We were very happy with how MONSOON was able to increase the efficiency of our campaigns within the existing budget, especially consider other parties we had been in contact with always suggested increasing the budget to reach our goals.

What was your primary form of communication with MONSOON?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed with the breadth and depth of knowledge within the PPC/SEM area, even if we were happy with the other areas as well. When it comes to PPC/SEM we have an experienced team in-house and have often been left feeling like we know more than the people we are discussing starting a cooperation with. 

With Monsoon this was not the case, which was great since we felt safe handing over most the marketing to focus on other areas of the business. The way the reporting was handled and the explanations of why changes were made always made us feel like we were still in control but with at a fraction of the effort.

Are there any areas for improvement or something MONSOON could have done differently?

Initially, we were dissatisfied with the PM assigned to the project, but Monsoon addressed this by assigning a new PM with whom we were pleased. Monsoon could further improve their service by enhancing collaboration between their graphic design team and our project team to ensure initial iterations align more closely with expectations. Additionally, providing their content team with a glossary of industry-specific terms could reduce the need for corrections by our internal team.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communication Consultant of a marketing and communications consultancy.

Describe what your company does in a single sentence.

Marketing and communications consulting for B2C businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MONSOON to accomplish?

Implement and execute on a performance marketing strategy

SOLUTION

How did you find MONSOON?

Owned by an ex-colleague

Why did you select MONSOON over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from MONSOON were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONSOON was hired to execute a performance marketing strategy across Meta and Google, with additional SEO content consultation. The project was separated into two phases, the first being focussed on lead generation via Meta advertising to build a strong email database prior to the company's product being launched. This ran in parallel to brand marketing channels with a focus on brand awareness. 

Following the launch, the strategy changed to focus on three pillars: conversion, brand awareness and lead generation. The scope of the campaigns grew to include Google in addition to Meta. This is an ongoing project, but we intend to expand the channel mix further to introduce YouTube and Pinterest marketing as well. The key deliverables in this soft launch phase for the company were again revenue and units sold.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As this project is ongoing, we do not have finalised outcomes. However, we have been extremely staisfied with the strategic decision-making, transparent communication style and early results of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MONSOON has a culture of transparent communication, which makes their project management of a very high quality. We experienced fast turn-arounds, agile decision-making and implementation, and a team of experts who working efficiently to deliver on time.

What was your primary form of communication with MONSOON?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication style of the agency and their highly experienced team members stand out for us.

Are there any areas for improvement or something MONSOON could have done differently?

So far in the project, we haven't seen any areas that would require improvement.