Woden

BACKGROUND

Please describe your company and position.

 I am the Co-founder & CEO of a natural carbon removal company.

Describe what your company does in a single sentence.

Site, design, and commercialize natural carbon removal 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Create core narrative

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Woden to assess our core narrative and craft a clearly structured version that resonates with customers and suppliers 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Woden took the time to create meaningful collateral that displayed clear and confident understanding of the value prop we bring to market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and on time

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I loved how the intellectual core was translated into clear tactical work.

Are there any areas for improvement or something Woden could have done differently?

It was a great experience

BACKGROUND

Please describe your company and position.

I am an executive at Grower's Secret

Describe what your company does in a single sentence.

Organic fertilizer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Support updating our marketing strategy

SOLUTION

How did you find Woden?

Repeat customer

Why did you select Woden over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Woden team conducted  market research, customer survey's and internal feedback to first understand our needs.  Using this info, they helped us develop messaging around branding and awareness outreach to properly tell our companies "story".

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final deliverable was in the form of a highly detailed guide, the story kernal.  Upon internal review, we measured and will continue to rate it's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they provided clear guidelines on our deliverables and managed expectations throughout the enitre process. Their response times were almost immediate.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Although they do not commonly work in our industry, they did a great job of adapting to the situational needs.   

Are there any areas for improvement or something Woden could have done differently?

For those who have not used their services before, show a clear example of the final deliverable earlier in engagement.  It was great for them to share their mission statement and brand pillars.

BACKGROUND

Please describe your company and position.

I am the Founder of The Copper Key

Describe what your company does in a single sentence.

Special Event Catering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Refocus our Brand Story

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Great culture fit
• Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden helped us refocus our story and to think deeply about who our core customers are.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have clear messaging and a vision that is shared by all in our organization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, and flexible to our changing schedules. 

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden had an artistic approach that was grounded in transparent processes with measurable outcomes.

Are there any areas for improvement or something Woden could have done differently?

None come to mind

BACKGROUND

Please describe your company and position.

I am the CEO of CIP Solutions, LLC

Describe what your company does in a single sentence.

Develop confident workplace athletes into resilient workforces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Develop our story.
• Create positioning.
• Build sales and marketing collateral.

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden conducted external market research and internal employee surveys to uncover our brand's story. Once crafted, they provided high-level corporate training on our story elements and published a lengthy guide to help us understand our differentiators and positioning. We now have an ongoing relationship where they help us infuse our products and services with our story.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• On-time delivery of products.
• Key stakeholder buy-in of the brand pillars and story kernel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden were exceptionally prompt with their communications and service deliverables. They were very professional yet relatable throughout the project.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Woden was like working with friends. They took the time to understand my needs and looked out for my best interest.

Are there any areas for improvement or something Woden could have done differently?

Woden is a smart company. I know they will continuously improve and become more proficient with their work. There's nothing I would have preferred delivered differently.

BACKGROUND

Please describe your company and position.

I am the Executive of HubSync

Describe what your company does in a single sentence.

We are an end-to-end tax & accounting platform, simplifying and enhancing the client experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Clarify market branding
• Help us tell our story

SOLUTION

How did you find Woden?

email campaign

Why did you select Woden over others?

• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us craft a clear, compelling story—and align all we do behind that message. They began by researching and understanding our organization and then helping us implement it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

easy to follow deliverables, artifacts, and materials we can use regullarly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, very responsive and timely

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden was a top-notch partner.

Are there any areas for improvement or something Woden could have done differently?

this review process is WAY too long

BACKGROUND

Please describe your company and position.

I am the President & CEO of Reimagined Experiences

Describe what your company does in a single sentence.

We help organizations amplify their mission through strategic experiences via video and live events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Help us share out brand story
• help to improve sales closing with proper words
• update our website language

SOLUTION

How did you find Woden?

LinkedIn Sales Representative reached out

Why did you select Woden over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assisted with our StoryKernel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not sure how to answer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David was great and was continually engaged and helping with our questions/deliverables.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to go above and beyond to ensure we were happy with the deliverables.

Are there any areas for improvement or something Woden could have done differently?

I thought the process at the beginning was a bit challenging for everyone involved, but the owner stepped in and helped us understand our role and the deliverables that we were working towards in the process.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Strategic Risk Associates, LLC

Describe what your company does in a single sentence.

We provide Holistic Risk Intelligence Platform to the Banking Industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Enhance Brand Positioning
• Develop Key Product Messaging
• Upgrade Values

SOLUTION

How did you find Woden?

Email message

Why did you select Woden over others?

• High ratings
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden help SRA develop our Brand Personality, Brand Positioning, Product Positioning, Mission Statement and Core Values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered on their scope of work, which was agreed to in advance of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and responded quickly to our needs.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge of their staff was great. They offered practical solutions.

Are there any areas for improvement or something Woden could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CEO of BRUNT Workwear

Describe what your company does in a single sentence.

We are a workwear brand for the modern blue collar construction worker and tradesperson that makes work boots and work apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Brand sharpening
• Brand messaging
• Brand story

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand storyguide encompassing all of the elements that go into and the accelerator program after that was completed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of our brand story guide and in person company trainings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very responsive, often setting up virtual meetings to discuss live vs. over email. Always delivered, never delayed

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to brand development and the story guide is something I have never come across before.

Are there any areas for improvement or something Woden could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

The Amity Group, Inc. is a hospice PRN staffing and consulting agency; I am the office/regional manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden?

We hired Woden to expand our marketing techniques and help us with what to say to reach our targeted audience. We also enlisted Woden in assisting us with improving our tagline, core values, and mission statement.

SOLUTION

How did you select this vendor?

We heard about them online and when we set up an initial call with them to discuss their processes, we decided that they fit our needs.

Describe the scope of their work in detail.

After a call with the whole office team, they interviewed our office staff, nurses, and clients individually to get a better idea of what Amity is and how we function. From here they conducted their own research to learn more about our industry and asked us questions.

They presented us with their suggestions, once approved they moved on to write an entire book regarding our negatives, their suggestions, and how to best carry out their suggestions.

What was the team composition?

We are working very closely with two members of the team but we do have calls with multiple members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media has increased in followers, likes, and comments, and our website views have increased.

How effective was the workflow between your team and theirs?

The workflow is extremely effective. Most of the conversation is via email, but we have calls at the beginning and end of each segment of the project and occasionally a check-in call midway through the project.

What did you find most impressive about this company?

Their commitment to learning about our niche industry and their understanding of our small business is impressive.

Is there any area for improvement or anything that could have been done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am vice president of The Amity Group. We supply supplemental staff to hospice and home health agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden, and what were your goals?

Establish a uniform brand story across website, social media, direct marketing. Improve communications with clients and contractors

SOLUTION

How did you select this vendor?

Woden contacted Amity via LinkedIn

Describe the scope of their work in detail, including any steps and the final deliverables.

Members of the Woden team interviewed our team and clients. I felt like the Woden team worked really hard to understand our business model and why we do what we do.

How many people from the vendor's team worked with you, and what were their positions?

The Woden team is made up primarily of professional writers. I would say at least a dozen Woden writers worked on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We began to take Woden's suggestion immediately and implement across all platforms. The story that Woden put together just made sense.

Describe their project management style, including communication tools and timeliness.

We utilized Zoom for periodic meetings. The Woden team was relaxed, yet professional, and easy to talk to.

What did you find most impressive or unique about this company?

The Story Guide is a very impressive body of work.

Are there any areas for improvement or something they could have done differently?

The Woden team did an excellent job of communicating in regards to what each next phase would be. I am very satisfied with the project.