Resources

Search Engine Marketing: Why People Click on Paid Search Ads

People click on paid search ads that directly respond to the information they search for online, usually Google text ads, according to our survey more than 500 people who clicked on a search ad in the past month. To earn clicks from paid search advertising, businesses need to create ads are relevant to people's search queries.  

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Recent Articles

Why You Should Invest in a Virtual Reality App

 Why You Should Invest in a Virtual Reality AppLearn why you should implement virtual reality features into your app to create a more absorbing and engaging experience. 

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3 Reasons Why Agile Doesn’t Work for Your Company

3 Reasons Why Agile Doesn’t Work for Your CompanyAgile is a successful strategy for many companies but not all.

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How to Know When Your App Needs a Major Upgrade

How to Know When Your App Needs a Major Upgrade It can be difficult to know when your app is due for a major update. Use this article to identify the signs.

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Top 6 Website Features People Value

top 6 website features people valueAs people reduce the time they spend online, businesses must compete for attention. Learn which website features set businesses apart. 

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The Most Valuable Components of a Productive Workplace

 The Most Valuable Components of a Productive WorkplaceImplement effective productivity and time-tracking tools to increase your business's success.

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5 Marketing Tactics That Increase Customer Loyalty

5 Marketing Tactics That Increase Customer LoyaltyTo build long-term relationships with customers, businesses must use marketing tactics that boost loyalty.

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How To Sell Without A Sales Team

Use these three tips to increase your sales without hiring a sales team. 

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5 Reasons Your Content Marketing Strategy Doesn’t Work

5 Reasons Your Content Marketing Strategy Doesn't Work Content marketing is a necessary strategy, but businesses must know how to implement it correctly.

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What Do Employees Value Most in Their Job?

What do employees value?Companies achieve their goals when their employees are happy and motivated. Learn what factors employees value most in the workplace.  

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9 Elements of Effective Calls-to-Action

9 Elements of Effective Calls-to-ActionBusinesses use calls-to-action (CTAs) to engage consumers and capture leads. Learn how to craft successful CTAs.

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How to Improve Your Business for People With Disabilities

How to Improve Your Business for People With Disabilities Businesses should learn how to appeal to all customers – not just ones who are able-bodied.

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How to Add Voice to Your Mobile App

How to Add Voice to Your Mobile AppVoice technology is becoming easier to implement and gaining ground with consumers who enjoy using it. Learn how to add voice technology to your mobile app.

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How to Target the Right Market for Your SEO Agency

How to Target the Right Market For Your SEO AgencyWhen starting an SEO services company, you need to identify the market you will specialize in. Use these 3 tips to effectively target businesses in a market your company can succeed in. 

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4 Ways IoT Will Transform Manufacturing

4 Ways IoT Will Transform ManufacturingIoT is reshaping both production processes and the manufacturing industry as a whole. To prepare for the drastic changes ahead, business owners must first understand current and future trends in IoT.

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What Do Job Seekers Want in a New Role?

What Do Job Seekers Want in a New Role?When a tight job market tips power in job seekers’ favor, companies must compete for talent. Learn what candidates are really looking for.  

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How Mobile Apps Transform Customer Loyalty Programs

How Mobile Transform Customer Loyalty Programs

Integrating a customer loyalty program into your company's mobile app increases the chances that customers purchase from you again. 

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How Common Are Robocalls?

preview imageRobocalls are a prevalent issue and use tricks such as "neighbor spoofing" and timely topics to mislead recipients, according to a survey of 687 people. 

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How Your Agency Can Positively Impact Your Client's Strategy

How Your Agency Can Positively Impact Your Client's StrategyProfessional services firms can achieve their marketing goals by outsourcing some or all tasks.​

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5 Questions to Ask Before Hiring a Development Partner

5 Questions to Ask Before Hiring a Development PartnerMake sure you hire a development team that will listen to and understand your business needs and strategies. 

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Why Professional Services Firms Should Outsource Marketing

Why Professional Services Firms Should Outsource MarketingProfessional services firms can achieve their marketing goals by outsourcing some or all tasks.​

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