KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the CEO of a financial services company and I also oversee all of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to take over our PPC campaign and scale it and make it more efficient

SOLUTION

How did you select KlientBoost and what were the deciding factors?

One of my employees conducted a search and found KB

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They are responsible for managing a paid search account and providing weekly/monthly reporting the ensure KPIs are met.

How many people from the vendor's team worked with you, and what were their positions?

After the initial sale I only interface with my account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We look at CPL, CPA, ROAS, and ROI on a particular spend broken out by various campaigns.

Describe their project management style, including communication tools and timelines.

They are constantly in touch regarding performance and looking for ways to improve the campaign

What did you find most impressive or unique about this company?

Our rep is very attentive, open to suggestions, and has a great attitude. She is eager to do well with the campaign.

Are there any areas for improvement or something they could have done differently?

I think that you can always find new technologies to leverage or maybe test more creatives

BACKGROUND

Please describe your company and your position there.

I am the marketing Coordinator and current marketing lead at revVana, a financial software company that specializes in revenue forecasting out of Salesforce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We are a growing startup that wanted to expand our brand awareness while also increasing our top of funnel. We hired Klientboost at the height of the 2020 Covid-19 pandemic to provide us with full scale SEO services to start our keyword ranking to grow organic traffic to our pages.

Since then I have been amazed how well they have been able to work throughout this pandemic delivering us amazing results even getting long tail keywords with Salesforce in them to out rank Salesforce in their own branded keywords.

We also hired them to manage our PPC campaigns where they have been able to make the most out of our tight budgets without ever going over budget.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

The reason we selected KlientBoost was that they offered a full-scale digital advertising Ad agency services at a good price compared to other agencies who specialized in just 1or 2 things.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the start of working with KlientBoost we needed to build our website’s reputation so we laid our goals out by going for high volume keywords that were easy to target on the SEO side while using PPC to go for the much difficult keywords.

From there, their team was able to give us suggestions on new keywords and content topic ideas to further help us get in front of our key demographics. Every time we said “hey we have this idea,” their team would bend over backwards to help us figure out to make it possible, giving us key deliverables.

Since we have been working with Klient boost our month over month traffic has been steadily increasing with a steady increase of inbound leads.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with probably 4 or 5 different KlientBoost representatives each of who specializes in a different thing. There has been Chris our account manager and PPC specialist, Aaron who manages creative and web design, Benjamin who manages SEO, and a few others for one-off projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we hired KlientBoost We are rank 1 on several keywords that have led directly to demo requests. We have also had a steady growth in website traffic due to these efforts.

Describe their project management style, including communication tools and timelines.

Klientboost has been great at managing our expectations and meeting deadlines, even when they are super last minute and I keep thinking they are going to push back. They don’t.

I have bi weekly meeting with Chris, my account manager, to make sure everything is on track and to plan out the following weeks. Everyone on the team is quick to respond back via email and even quicker on Asana, their project management system.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within the marketing industry is impressive. What has stood out more is how well they treat us a customer, willing to bend over backwards to help us out on last-minute projects with no push back at all or helping us with one off projects that weren’t specified in the contract but were out of our scope internally. These guys really go above and beyond

Are there any areas for improvement or something they could have done differently?

Not that I can think of at the moment, no.

BACKGROUND

Please describe your company and your position there.

I am the Director of Digital Marketing and E-Commerce. Our most well-known and focal brand is as a cooler manufacturer. We design, manufacture and sell insulated coolers and lunch bags.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our PPC ad campaigns on Google, Bing, Facebook and Instagram.

What were your goals for this project?

We initially started after completing a 6-month term with the Google Brand Accelerator program. The goals were to improve our Return on Ad Spend, find efficiency and help increase conversion rate.

SOLUTION

How did you select KlientBoost?

We reviewed a few other agencies and compared things like fit with our team, understanding of our products and goals, presentation style and impression of the initial assessment of our current campaigns.

Describe the scope of their work in detail.

The scope with us has been to manage our PPC campaigns on Google, Bing, Facebook and Instagram. We provided some assets, shared some P&L data to help drive goals. Klientboost provided the strategy and implementation behind our campaigns.

What was the team composition?

For the most part, we worked with a team of 3 predominately on the day-to-day management of our campaigns. Though 2 team members were more regular contributors and the 3rd being more of a designer role which occasionally had involvement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They increased our Return on Ad Spend greatly from where we started. Our conversion rates also improved greatly.

How effective was the workflow between your team and theirs?

KlientBoost was very responsive and had consistent direct communication. The reporting side could be improved some, but overall they are attentive and easy to reach.

What did you find most impressive about this company?

Reese in particular seems very knowledgeable approachable and stays very composed under pressure or when put on the spot.

Are there any areas for improvement?

Reporting and conquesting / exploration of newer terms and markets could be improved.

BACKGROUND

Please describe your company and your position there.

Perkbox is an employee engagement platform. During this time, I was the acquisition marketing manager, responsible for managing PPC and CRO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to run a programme of landing page optimisation and PPC management. The goal was to improve conversion rates and reduce PPC spend.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Klientboost have a beautiful portfolio and website, and a range of successful case studies. They come recommended in the community as experts.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Klientboost ran a thorough review of our landing pages and started to suggest improvements. We collaborated on ideas, and from there, they ran a programme of optimisation. During this time, the team also took over management of PPC campaigns and implemented SKAGs (single keyword ad groups) in our campaigns.

How many people from the vendor's team worked with you, and what were their positions?

Klientboost assigned a CRO specialist and designer to our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Landing page conversion rate during our engagement improved to within a statistically significant degree, and PPC management targets met expectations.

Describe their project management style, including communication tools and timelines.

We communicated mainly via email and had weekly check-in calls.

What did you find most impressive or unique about this company?

Klientboost's expertise in both design and conversion rate optimisation is what sets them apart from the competition. Finding an agency that can both produce beautiful designs AND designs that convert well is extraordinarily difficult, and Klientboost deliver on both fronts.

Are there any areas for improvement or something they could have done differently?

Sometimes the time difference between US and UK time can be challenging, but this isn't something Klientboost are in control of!

BACKGROUND

Please describe your company and your position there.

Clever is a real estate platform that connects buyers and sellers to top real estate agents that let them save on real estate fees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KB to take over our google AdWords, as it wasn't something we wanted to take on in house. Our goal for hiring them was to double our account, and they are on their way to achieving it.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

we interviewed several agencies, and we were impressed by their sales process, and the account manager that we were assigned was very experienced.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took over all of our Google PPC advertising, and manage the entire process on google for 100s of unique campaigns.

How many people from the vendor's team worked with you, and what were their positions?

We work mostly with a senior account manager, but are able to speak with their director of marketing or CEO if we need to.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our account has grown in volume by about 30%, while maintaining our target ROI!

Describe their project management style, including communication tools and timelines.

We do weekly calls, and then communicate regularly on slack.

What did you find most impressive or unique about this company?

Our account manager is really reliable, and will frequently communicate with us well outside normal business hours. He does what our account needs, and is willing to put in the extra effort to get it done.

Are there any areas for improvement or something they could have done differently?

Continuing to grow the account, and driving down CPA

BACKGROUND

Please describe your company and your position there.

Our company provides recruitment software to recruitment and staffing firms, plus inhouse HR teams to help manage their recruitment processes. Stuart: Head of Growth, helping the business achieve its growth targets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Leads, more leads! We needed a dedicated expert team to help us achieve sustained leads vie paid channels - in particular Google, and Bing.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I heard good things about them from some industry experts, was referred.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword research Campaign setup Campaign management Ongoing optimisation and ideation Assisted with ROI goals

How many people from the vendor's team worked with you, and what were their positions?

Bobby, our account exec has been great. And a designer when we needed some help externally.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Looking to be present in the search results in our emerging markets where we do not yet necessarily rank for keywords, but also to take up some more real estate in the SERPs where we do for extra presence/lead gen. We worked the guys hard on a very demanding schedule for new management requirements in terms of spend and deliverables. They always help to provide a great service in tough conditions.

Describe their project management style, including communication tools and timelines.

They use Asana currently to log and manage all work requested. This works for all team members involved to understand where we are at with the campaigns. Emails are regular and meetings set to what we need in the week.

What did you find most impressive or unique about this company?

Their work ethic is impressive and they always deliver great service - thanks Bobby.

Are there any areas for improvement or something they could have done differently?

Having a local office in Australia may be handy, just for the odd occasion we needed to chat with someone when the time difference was a little off... nut not a big deal.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a global e-commerce business headquartered in Austin, Texas and with offices in Spain, Australia and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

KlientBoost was brought on board to manage Google AdWords for our eight e-commerce websites. Our goal was to get our ROAS (return on ad spend) above a 3.0 as it was below a 2.0 when they started.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost was recommended to us, but it was the effort they put into showing us that they are driven, communicative and experts in their field that won us over.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have dozens of campaigns over eight e-commerce websites running at any given time, so it's almost impossible to go into detail with everything, but most of their projections involve:

keyword & placement research, managing multi-channel PPC networks, ongoing PPC auditing, competitor research, ad split testing, conversion review, proper audience targeting, keyword & geo granularity, bid management execution and analytics reporting.

How many people from the vendor's team worked with you, and what were their positions?

Typically, I work with three people from KlientBoost, including: the Director of Agency Development, our Account Manager, and the Director of eCommerce

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our top goal for any campaign that we run is always to ensure that our return on ad spend is sufficient enough (for us, at least a 3.0) to justify the expenditure. It was a long-term goal, but KlientBoost has been able to help us achieve that goal this year.

Because we measure results on at least a monthly basis, they're able to test for a sufficient period of time but not long enough to do any financial harm if the campaign doesn't succeed, and then adjust as needed.

This speed has allowed us to take small but measured steps toward our goal, which we've now surpassed.

Describe their project management style, including communication tools and timelines.

Our KlientBoost reps report to us on a monthly basis via a Zoom call so we can walk through all of the numbers and discuss campaign successes and any shortcomings that we need to address for the next month. It's important to note that while we meet monthly, they are open to meeting as often or as little as we want.

What did you find most impressive or unique about this company?

Good communication is key for any team, especially marketing professionals - it's what we live and breathe all day.

So for KlientBoost to take the initiative for regular reporting (as frequently as we request) and to be so transparent with all of the data (even when it's not exactly what we'd all hoped for) has made this an ideal working relationship.

Are there any areas for improvement or something they could have done differently?

Originally the company reps were waiting for my team and me to be more proactive with them, but they quickly realized that we are tapped out on bandwidth, and they started reaching out to us in advance of standard deadlines.

Like all relationships, it just took a little time for them to fully understand how they could best serve us, which they've done well ever since.

BACKGROUND

Please describe your company and your position there.

I am the Market Manager of Kaliber Global who manages a few of our emerging DTC e-commerce retail stores that sell toys in the US. My role is to grow our DTC sites that builds up our brand further and expand sales through our own Shopify channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

The company has been around for 8 years and sales has been strong on Amazon, therefore we would like to start growing our own channel to scale up and expand sales, as well as to build more brand recognition and awareness.

What were your goals for this project?

On the advertising end, our goal is to expand sales as much as possible with a viable yet still profitable ROAS goal, thus to scale up further. On the CRO side of things, our website still has a lot of room for optimization to boost up conversion rate, the goal there is to test different landing pages and apply the ones with best conversion results.

SOLUTION

How did you select KlientBoost?

As mentioned we run a small business here - our CEO has different reliable contacts and referrals within some close business groups and partners, who often comes up with recommendations only if they find success working with the company. KB is one of those got recommended.

Goals have been defined clearly and onboarding has been smooth as well, besides from actual deliverables, organized project management and groundwork/expectation set up are essential for small businesses like us.

Describe the scope of their work in detail.

They managed two different brands for us for Google ads and Conversion Rate Optimization/Landing Page testing. Onboarding was smooth and expectation has been set early on.

Advertising plan, budget, ROAS goals are aligned and delivered - we did have some challenges scaling up but it's still early on the account, therefore we aligned that ROAS is still the major goal to keep up, and it has been well maintained so that we can stay on the profitable side on this ad platform.

What was the team composition?

We have a main account manager handling Google Ads, and another manager handling CRO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ad spend has a 74% increase while ROAS has a 60% improvement - as much as we would love to grow even quicker, this is a probably a healthier and steady growth for our platform.

How effective was the workflow between your team and theirs?

Weekly meetings have been precise and on point, and updates are being tracked on Asana. We recently also set up Slack so communications should even be more effective and instant when needed.

What did you find most impressive about this company?

Goals achievement. We are quite happy with the results so far. On top of that, they do go beyond the scope at times and give us suggestions on other aspects that helps with marketing and sales overall.

Are there any areas for improvement?

I hope there would be support on Feed management - this can probably improve ads performance even more with closer monitoring and optimization, but I understand KB has been expanding their service constantly, so hopefully this will be something we can look forward to after the busy holiday season.

BACKGROUND

Please describe your company and your position there.

We are a robotics company that makes STEM products for consumers + educational avenues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We are a start up that works streamlined and tight. Having the flexibility to utilize KlientBoost's talent and team has made a great difference in our growth.

What were your goals for this project?

Our goals were to ensure our digital marketing was performing well and continually optimized.

SOLUTION

How did you select KlientBoost?

We went through a few different agencies and settled on one that felt less rigid and more like our own team members.

Describe the scope of their work in detail.

The scope of work was to create digital campaigns across GA and social platforms that supported our two main verticals. This included multiple campaigns within each of the respective search and social campaigns and consistent reporting to optimized and capitalize on what is working.

What was the team composition?

Our digital marketing manager owns the relationship with support from our social media manager. They interact with our account manager weekly and fold in management on a monthly and quarterly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our success is based on new roll outs and continued optimization from our learnings. Overall the KB team has gotten to know our product and audience better so that they can support our digital marketing efforts. This has led to stronger launches with faster ROI.

How effective was the workflow between your team and theirs?

While it does take a minute to get synced with new personalities (like all teams), the KlientBoost family is very tuned in to our needs and are willing to adapt to their customers. For us, creative wasn't a big need but expertise in platforms was, we were able to establish this workflow appropriately over the start up process for an ongoing positive team dynamic.

What did you find most impressive about this company?

I really appreciate the fact that their business model is essentially month to month. They want to make sure they are working for their customers and that shows. As a company that needs flexibility, this was a huge selling point and a clear indication that they do care about their customer base and wanting to keep them versus a bottom line.

Are there any areas for improvement?

No, we've been very happy with our service, communication and output.

BACKGROUND

Please describe your company and your position there.

I was the head of Performance Marketing at a financial services company. At the time, we had just raised a Series B and were looking to test PPC channels for growth potential.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired Klientboost to help us get started with Adwords and Facebook, holistically - account structure, keyword research, ad copy and creative, ad testing, bidding, landing pages, etc.

What were your goals for this project?

We wanted to give PPC a fair shake - to see how we could use it to help support our growth efforts.

SOLUTION

How did you select KlientBoost?

We found KlientBoost via their blog post on using Single Keyword Ad Groups to optimize return on ad spend. I reached out to Johnathan (CEO/founder) who happened to be in SF at the time and we sat down for a quick consult over coffee.

It was a great fit - we were super early and needed to test channel viability, and they were able to give us a team/pod that could help us do that at breakneck speed.

Describe the scope of their work in detail.

KlientBoost helped us with almost everything related to PPC - account structure, keyword research, ad copy and creative, ad testing, landing pages, etc. They were also involved in strategy and analytics discussions, but those two domains were primarily run in-house.

What was the team composition?

I led the team from the client side, and interfaced primarily with a KlientBoost Account Exec, who managed the ad accounts. There was also a designer on board who helped with creative and landing pages.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Again, we were primarily looking to test channel viability. From January to April, we tested hundreds of ad groups (thousands of keywords, dozens of audiences), eventually finding the ones that were profitable for us to bid on.

We then built out search and social ads across platforms with these ad groups. By the end of the engagement, I would say that we thoroughly tested both Search and Social as channels, and were happy with the learnings.

How effective was the workflow between your team and theirs?

Working with KlientBoost was great. Their team brings a lot of energy and enthusiasm along with expertise. In the time we worked together, the team's output was staggering, and I don't think we ever missed a deadline. If we did, it was just barely.

What did you find most impressive about this company?

The best part about working with KlientBoost is the people. They're great. But the results speak for themselves too - if you're looking to get started with PPC and want to jump straight to getting results/learning, KlientBoost can help a ton with the Ad Ops side of things.

Are there any areas for improvement?

No major areas for improvement. Sometimes the relationship can feel more like you're friends than business partners, and that feels sort of weird because it's so drastically different than the way business is usually conducted, but I think that's by design.