KlientBoost

BACKGROUND

Please describe your company and your position there.

I am a Social Media Advisor for Finning Canada, the largest Caterpillar dealership in the world. I manage paid and organic content for all business segments while also providing support in Google Ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our main goal is to generate more leads for each of our business segments on our Google and Facebook channels. KlientBoost was hired to provide support in managing, setting up and providing insight into our campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was selected before I started.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The KlientBoost team helps us set up, manage, execute and optimize on all of our Google and Facebook PPC campaigns. Team will have weekly meetings with KB to go over performance while KB provides their recommendations.

How many people from the vendor's team worked with you, and what were their positions?

1 Account Manager, 1 PPC Specialist and 1 Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen positive trends from our Google Ads account, specifically with the TCRS segment. Facebook, we were able to maintain our benchmarks/goals.

Describe their project management style, including communication tools and timeliness.

With my position, the only tool I use is Slack where I submit my campaign briefs. KB usually confirms within 24 hours when they receive it and within a 3 day turn around time, has the campaigns up and ready to go. I've seen in meetings that they also use Asana for project management.

What did you find most impressive or unique about this company?

Coming from an agency, we usually have multiple people on the call where one person speaks to strategy, another to Google performance, another to social, etc. It's nice to have a knowledgeable team of all different channels and be able to answer questions well.

Are there any areas for improvement or something they could have done differently?

I think a lot of ideas we have (as a team, KB x Finning) to improve performance is to change bid strategies and how to structure campaigns. With frequent roll outs of new features (specifically Google), I'd love KB to think about more testing for us and think about how we can use these features as they become available.

BACKGROUND

Please describe your company and your position there.

I'm a senior marketing coordinator managing lead generation efforts at the corporate sponsorship division of a public media company. We sell advertising spots across audio, digital, and event platforms to brands to support the non-profit side of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Before hiring Klientboost, our company had not tried a consistent, large-scale campaign in paid search. We were working with another agency, but had not seen the results we were hoping for, and so we were looking for a new partner. Our goals was to efficiently drive new leads to our Sales team.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched various PPC agencies online and shared an RFP with agencies we were initially interested in. Klientboost shared back a proposal, and we were pleased with the enthusiasm, relevant case studies, and transparency in methodology that they shared.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work focused on Google Ads. Klientboost looked at the prior performance of our Google Ads account, set up new campaigns in accordance with their SKAG strategies, and built new landing pages to kick off CRO efforts. In the first three months, they were able to significantly decrease the cost per qualified lead and helped bring in new revenue that leadership was thrilled to see.

With these early successes, we were able to add more budget to our original scope, and Klientboost helped us expand to experimenting with video ads on Youtube as well. With the expertise, by the end of our first year with them, we've added another extension to assist in our email marketing efforts.

How many people from the vendor's team worked with you, and what were their positions?

Initially we had a team of 2; one CRO designer and 1 account manager. At one point, we had a staffing change and Klientboost replaced the original AE with a new AE + 1 campaign manager. For the email project, we received consultation from their head of email.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Klientboost's work has helped lift ROAS of paid search by 300%, decrease CPQL by nearly 30%, and continues to bring in leads that generate new revenue for the company.

Describe their project management style, including communication tools and timeliness.

The Klientboost team has always communicated well! We've been happy with their timely replies, letting us know about OOO in advance, and their adaptability to strategic or budgetary changes that come from our team. They use Slack and Asana, and provide excellent transparency into their work.

What did you find most impressive or unique about this company?

From the beginning, working with Klientboost has felt like working with great people -- though our budget is small, they have always been attentive to us, and we've never felt lost among their accounts. Their collection of case studies across a wide array of industries is impressive. They prove that their strategies work.

Are there any areas for improvement or something they could have done differently?

The departure of our original account manager was a bit sudden -- we're not exactly sure what happened, but it seems that the handoff between prior and current account managers could have been smoother, in terms of Klientboost helping to make sure the new account manager could get up to speed. We also have a small budget, and so the ratio of agency fee to ad spend is almost 1:1, which is not ideal. Klientboost did try to accommodate us and lower our monthly fee a little bit.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a direct-to-consumer brand on Shopify.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

After the iOS 14.5 update, which reduced our ad return on Facebook drastically, we were looking for a company that could take over our Facebook account, secure the ROAS and scale it, as well as expand our efforts on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We checked various review platforms and interviewed other companies as well. The resources that Klientboost has on their website were a great sign of knowledge.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took over the accounts, made sure that tracking and reporting were accurate, then took over existing ads and slowly modified them and added new ones. 30 days after the ad launch they set the current ROAS as baseline with the goal to improve upon it 10% every three months. They create the creatives, ad-copy and also do some conversion-optimization via AB-tests with Google Optimize.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager, a campaign manager and a CRO strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We surely have difficulties for PPC agencies given the recent changes that impacted particularly Facebook Marekting. But when we hired them the iOS update and its impacts had already happened and were visible. Klientboost was well aware of the challenges and did not make any promises (naturally), but still communicated possibilities and expectations that were not even remotely met.

Our accounts performance has declined since they took over. Unfortunately they have not managed to keep our Facebook ROAS at a steady and good level (while the goal was to increase it). When trying to scale our account our ROAS plummeted to unacceptable levels and we had to pull the breaks.

Describe their project management style, including communication tools and timeliness.

Communication is via Email and Asana. Asana is great as it allows us insights on progress and upcoming projects, milestones and the general timeline. Datastudio is used as a dashboard to compile the results like ad-spend, ROAS etc from the various platforms. Everything is very organized. We have bi-weekly meetings to discuss progress and issues.

What did you find most impressive or unique about this company?

Their level of transparency towards the client and style of communication are excellent. Everything is super-transparent in Asana. Goals are set and agreed-upon logically and Klientboost hold themselves accountable. They really seem to have a lot of experience in the company, which they use to set things up properly.

Everyone we have met and worked with at Klientboost is really friendly and nice to work with. They also understand the value of a brand and make sure to keep ad-copy and creatives in line with our premium-segment marketing touch. No sell-out for short-term results.

Are there any areas for improvement or something they could have done differently?

Onboarding-phase took longer than promised. It then took quite some time to fix attribution / tracking issues with our shopify store before any ads were launched. Expectations management could be better - particularly in the initial sales pitches. It's not enough to make the klient sign an agreement that says "no results are promised".

BACKGROUND

Please describe your company and your position there.

Shipley Energy is a B2B and B2C energy company. I work as a Marketing Project Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We wanted a partner who could help with our ongoign CRO and paid advertising efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been following KlientBoost for a number of years and reading their blog. Through self-application of some of their principles, and seeing results, we chose to use their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our project included pay-per-click advertising optimization where they understood our account, optimized current campaigns and landing pages, and have continued ongoing maintenance and testing.

How many people from the vendor's team worked with you, and what were their positions?

Roughly 5 to 8 people have worked with us from KlientBoost, including account managers, campaign managers, customer relations managers, sales, and conversion rate optimizers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen strong growth in our pay-per-click campaign results and a clear understanding of how to optimize these campaigns from KlientBoost.

Describe their project management style, including communication tools and timeliness.

The projects have been managed well using Asana software, regular bi-weekly check-ins, and quick responses via email.

What did you find most impressive or unique about this company?

They have a clear understanding of how to test, measure, and optimize campaigns to drive results in a systematic and technical nature.

Are there any areas for improvement or something they could have done differently?

If they could give an understanding of the bandwidth they have to work on our projects each month that would be helpful.

BACKGROUND

Please describe your company and your position there.

Adalo is a no-code app builder which allows people to create native and web apps and publish them to the app stores without writing a single line of code. Our mission is to empower a new wave of software developers and help bring ideas to life! I work as the Chief Growth Officer and oversee projects related to customer success, acquisition, education, marketing, partnerships and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Klientboost manages our Google Ads, and our Facebook & Instagram campaigns. I initially began searching for someone to manage our paid campaigns because we're in a high growth & highly competitive space but we did not have the space to manage our campaigns with our current employees. Our goal was to set up effectively structured campaigns and increase acquisition without an increase in cost per leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found several vendors and had interviews with each one. What I really loved about Klientboost is they practiced many of the things that I find the most helpful within agencies — as in, they're not focused on vanity metrics. They really emphasize working together as a team and are very reliant on experimentation as a way of improving.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After signing the contract, I filled out a questionnaire about our brand, goals, pain points, etc., and then met the team we would be working with. From there, we discussed goals and deliverables which were then shown in a shared Asana. Each week we have a project touch base and multiple interactions for reviewing work. We use Google Ads, Hubspot, Facebook Ads Manager, Asana, and UnBounce.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a CRO specialist, and a designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first quarter, we saw our lead volume increase by 20% with a minimal change in our cost per lead. The next quarter we are working on continuing that same trend. I have been happy with the work that has been done so far on the account and only see positive things for the future of our work with Klientboost!

How effective was the workflow between your team and theirs?

We have many different ways that we can communicate, via Slack, google meets, Asana, or email and oftentimes find ourselves using all of those channels. There has been ample opportunity to provide feedback on the workflows and change what is and is not working on any given week.

What did you find most impressive or unique about this company?

They pair CRO with the paid efforts! Oftentimes these are two different departments but at Klientboost, your package includes both.

Are there any areas for improvement or something they could have done differently?

Sometimes the work that is required for lead gen efforts means that our team needs to get involved a little bit more than I would like in order to move forward with a strategy. I am not sure how avoidable this is but part of the reason we wanted an agency is for us to be hands off and the things that require development work utilizes our most strapped resource.

BACKGROUND

Please describe your company and your position there.

Salesloft is the world's leading Sales Engagement platform that helps buyers create better buying experiences for their customers. I am the senior manager of demand gen and marketing campaigns, and manage the KlientBoost relationship directly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our previous agency was falling behind for a client like Salesloft that was growing so quickly and needed help with cost management and expanding into new platforms. KlientBoost manages all of our search engine needs across Google and Bing and will soon begin helping us more with SEO, social and video.

SOLUTION

How did you select this vendor and what were the deciding factors?

We executed a rigorous vetting/RFP process and started with 6 companies. KlientBoost was quickly narrowed down to one of two finalists and won our business because they were a great culture fit for Salesloft and provided us with the most comprehensive plan for how to grow our business - not just in the realm of search.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost did an audit of our platforms as soon as we launched our partnership and in that process, unearthed concerns and solutions that no other partner or company surfaced. From there, we built out a 30-60-90 day plan to first address critical problems, then solve for quick wins that would yield significant upside early on, and then ultimately begin plotting out the growth strategy for the future.

How many people from the vendor's team worked with you, and what were their positions?

We have a project manager, client relationship manager, social expert, SEO expert and landing page design/conversion expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KlientBoost was able to help us:

- Quickly develop and launch several new landing page designs and A/B test them for the highest optimization.

- Reduce our average CPA on Google by about $50+

- Expand our search strategy on Bing to now being +~120 leads/month

- Quickly solve for fixing campaign structures, pausing out old keyword sets and generally optimizing performance

Describe their project management style, including communication tools and timeliness.

KlientBoost uses Asana to manage projects and timelines and gives the client full visibility into updates, timing, stakeholders and status. Usually, this information is communicated to the client -- not given to the client with full transparency. This has built trust early on and shows just how hard KlientBoost is working for us.

We have one point of contact - our account manager - who listens to and responds to our needs and then manages the rest of the team as necessary towards results, bringing in experts from the KlientBoost side as needed. We meet every other week and keep in touch in between via Slack and email.

What did you find most impressive or unique about this company?

One thing I like is how quickly they work and just how great the outcomes are. Things don't slip through the cracks, they're done before I even ask, and always right the first time.

Are there any areas for improvement or something they could have done differently?

At this time I do not have any suggestions for improvement.

BACKGROUND

Introduce your business and what you do there.

I'm the head of growth marketing for Quartzy, a lab management platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We needed help with our digital marketing, primarily on Google Ads and LinkedIn.

SOLUTION

What was the scope of their involvement?

KlientBoost helps us with digital marketing. They first went through all of our Google Analytics and marketing efforts to set a baseline and see where we were. Then, the team optimized everything and tweaked specific tracking tools that weren't set up correctly. 

Afterward, the team conducted an in-depth study of our business and taught us marketing best practices. Once they understood our processes, KlientBoost started creating some digital campaigns for us on Google Ads and LinkedIn. 

Their efforts also include building landing pages for some of our advertising campaigns. Additionally, they've produced two marketing videos for us and written most of the content we use for our campaigns.

What is the team composition?

Our account manager is my main point of contact, but 3–4 other teammates are working on the project.

How much have you invested with them?

We've invested $36,000.

What is the status of this engagement?

The project started in May 2021, and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a great job. We've seen excellent results — compared to our numbers at the beginning of the year, our conversions have doubled within the last month. Our cost per acquisition is down by a significant amount as well.

How did KlientBoost perform from a project management standpoint?

Project management is one of their best skills — KlientBoost is very organized. We use Asana to track all the projects they're working on, and the team constantly updates it. 

In terms of communication, we have 30-minute meetings every other week. They're always available on Slack, and they respond right away whenever I have any questions. Their response time through email is excellent, too.

What did you find most impressive about them?

Their customer service is highly impressive — the team is incredibly attentive and helpful.

Are there any areas they could improve?

No, there's nothing I can think of in terms of what they could do better.

Do you have any advice for potential customers?

I recommend having an internal teammate with a good marketing background who can understand what's going on and provide feedback for the team. However, if you don't have anyone with a marketing background, KlientBoost can help you understand their work.

BACKGROUND

Please describe your company and your position there.

We are an enterprise data protection platform. I'm the Senior Manager, Digital Marketing responsible for paid search and paid social programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to assist with lead generation efforts and to up level our landing page optimization and ads programs.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did an initial search and narrowed down to a finalist. We were looking for expertise across multiple ad platforms, creative services, landing page optimization, A/B testing, and more.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They put together a formal digital strategy across multiple ad platforms. They also did an overall assessment to determine opportunities and gaps and create a short, medium, and long term plan. Introduced a new landing page platform that could be optimized for mobile devices and to do proper testing.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with an account manager, creative director, development director, and team director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Paid search campaigns

How effective was the workflow between your team and theirs?

We tried a couple of different workflows until we got it right. Ended up using their asana board to track tasks.

What did you find most impressive or unique about this company?

Overall KlientBoost was willing to go above and beyond to meet our needs. They have good resources across different verticals to help step in when needed.

Are there any areas for improvement or something they could have done differently?

Sometimes communication could be better. They are a fast growing agency so at times felt a little under resourced but they alleviate any issues quickly when brought up.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Marketing. Our company is the leading talent intelligence platform for recruiting and staffing teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We wanted to expand our marketing department's skills without needing to hire an FTE for the role. KlientBoost assists with the strategy and execution of our demand generation and CRO efforts.

SOLUTION

How did you select this vendor?

We reviewed 5 vendors based on services offered, team composition, and fee structure. KlientBoost had the most flexible terms and committed to performance requirements within the initial contract.

Describe the scope of their work in detail.

We met with several team members in a couple of scoping meetings within the first 2 weeks of signing the agreement. From there, we set a testing roadmap, established timelines and KPIs. Progress meetings with weekly reporting were also set to track ongoing progress.

What was the team composition?

I worked with a four-person team consisting of a director, senior account manager (for daily comms), and several strategists to execute channel strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've saw a 45% increase in lead volume within the first 90 days of working with KlientBoost.

How effective was the workflow between your team and theirs?

We communicate almost daily over email and in our shared project management tool.

What did you find most impressive about this company?

KlientBoost is literally leading the industry. Their founder speaks at almost all of the notable conferences and frequently contributes to the industry's thought leadership. Their team has been an endless source of insight, information, and new opportunities.

Is there any area for improvement or anything that could have been done differently?

It'd be nice to tie them into our messaging platform or vice versa.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing at carSHAiR and responsible for overseeing the marketing and advertising strategy through in house professionals and third party vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

As a start up company, it was important to us that we maximize our time and leverage the expertise of well seasoned advertising providers in order to ensure our dollars were maximized.

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing a number of agencies both large and small, we went forward with Klient Boost based on a great culture fit, ability to provide immediate solutions as well as support our on-going business needs as we scale our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had completed a series of questionnaires and introductory planning and strategizing. We set a goal of 30% growth in app installs over the first 90 days and this benchmark was clearly laid out, as well as how we would achieve this.

How many resources from the vendor's team worked with you, and what were their positions?

I believe initially there were 4 individuals. A team manager or something of the likes, a campaign strategist, media buyer, and a conversion rate optimization specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our PPC campaigns were originally delivering installs at a cost of nearly $200. Klient Boost was able to drive this down to just under $80 per install by the end of our first 3 months. Our social campaigns had been doing well from a social standpoint but did not perform well from an install / revenue perspective. Klient Boost stepped up and made them all highly optimized profit machines!

How effective was the workflow between your team and theirs?

Great, the use of Boost Flow and the way they report data through bi-weekly calls is perfect.

What did you find most impressive or unique about this company?

They don't just talk the talk. They know their value and what they bring to the table, and they implement it with vigor.

Are there any areas for improvement or something they could have done differently?

Not at this point.